List of Talisma Marketing CRM Customers
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Since 2010, our global team of researchers has been studying Talisma Marketing CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Talisma Marketing CRM for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Talisma Marketing CRM for Marketing Automation include: Charles Sturt University, a Australia based Education organisation with 2282 employees and revenues of $385.0 million, InterMiles, a India based Leisure and Hospitality organisation with 150 employees and revenues of $15.0 million, Payback India, a India based Retail organisation with 200 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Talisma Marketing CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Talisma Marketing CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Charles Sturt University | Education | 2282 | $385M | Australia | Talisma | Talisma Marketing CRM | Marketing Automation | 2019 | n/a |
In 2019 Charles Sturt University deployed Talisma Marketing CRM to deliver digital marketing automation across the student lifecycle in Australia. The deployment used Talisma Marketing CRM as a Marketing Automation platform focused on prospect tracking and lead management across recruitment and retention touchpoints.
The implementation explicitly leveraged the Marketing and Lead Management components of Talisma CRM to automate hundreds of marketing workflows and to operationalize prospect scoring, campaign orchestration, and lead re offer sequencing. The project digitized scholarship processing as part of the marketing and admissions engagement flow, and the scholarship workflow automation reduced processing time by greater than 35 percent.
Operational coverage centered on student recruitment, scholarship administration, and retention marketing, with the marketing module in active use for prospect engagement and lead re offer processes. Business functions impacted included marketing operations, admissions processing, and student success teams, with automation applied to campaign execution, lead routing, and offer re engagement.
Governance emphasis was on standardizing marketing workflows and centralizing campaign orchestration within the Talisma Marketing CRM instance, enabling consistent lead handling and automated scholarship approvals. Outcomes documented in the case study include the reduced scholarship processing time and documented improvements in lead re offer and retention driven by the Marketing Automation implementation.
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InterMiles | Leisure and Hospitality | 150 | $15M | India | Talisma | Talisma Marketing CRM | Marketing Automation | 2020 | n/a |
In 2020, InterMiles implemented Talisma Marketing CRM to manage customer email triage and multi-team interaction workflows in India. The deployment positioned Talisma Marketing CRM within the Marketing Automation category to centralize inbound email processing and coordinate responses across CRM and customer service teams.
Configuration emphasized email triage, ticket routing, and interaction tracking inside the CRM, with marketing automation capabilities activated for targeted communications and campaign follow ups. Routing based on rules and standardized response templates were configured to reduce manual categorization and to streamline handoffs between teams.
The implementation integrated Talisma Marketing CRM with InterMiles' CRM to synchronize contact records and ticket states, creating a unified interaction record for customer service and marketing users. Operational coverage focused on customer service and CRM areas in India, aligning email management with campaign follow up workflows across email channels.
Governance changes established workflow ownership with customer service and CRM leads and formalized escalation and response processes to support multi-team collaboration. The case study reports approximately 30% improvement in agent productivity and faster ticket resolution as direct outcomes of the centralized email management and CRM integration.
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Payback India | Retail | 200 | $15M | India | Talisma | Talisma Marketing CRM | Marketing Automation | 2019 | n/a |
In 2019, Payback India implemented Talisma Marketing CRM to integrate its loyalty system with a central CRM and unify customer communications. Talisma Marketing CRM was deployed as a Marketing Automation solution to centralize CRM and loyalty process area workflows across Payback India.
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