List of TechFarben YelloCommerce Customers
Since 2010, our global team of researchers has been studying TechFarben YelloCommerce customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TechFarben YelloCommerce for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TechFarben YelloCommerce for eCommerce include: CHZ Cycling, a Singapore based Consumer Packaged Goods organisation with 10 employees and revenues of $2.0 million, Petcubes, a Singapore based Manufacturing organisation with 11 employees and revenues of $2.0 million, Happy Paw Ark Singapore, a Singapore based Leisure and Hospitality organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using TechFarben YelloCommerce, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TechFarben YelloCommerce customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CHZ Cycling | Consumer Packaged Goods | 10 | $2M | Singapore | TechFarben | TechFarben YelloCommerce | eCommerce | 2023 | TechFarben |
In 2023, CHZ Cycling implemented TechFarben YelloCommerce to support multi-brand eCommerce expansion in Singapore. TechFarben served as the system integrator, delivering an integrated eCommerce and ERP solution for the company’s consumer packaged goods operations.
The deployment paired front-end eCommerce storefronts with a NetSuite ERP integration to centralize order and inventory flows, enabling order-to-fulfilment orchestration and improved inventory visibility across channels. Functional capabilities implemented included unified order capture and routing, inventory synchronization across online channels, automated order status propagation, and configuration frameworks to accelerate brand onboarding.
Operational coverage focused on eCommerce, fulfilment operations, and inventory management within Singapore, with TechFarben YelloCommerce acting as the connective layer between storefronts and ERP. Governance and process changes established standardized order processing workflows and staged rollout sequencing for new brand launches, and reported outcomes included reduced manual processes and faster brand launches.
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Happy Paw Ark Singapore | Leisure and Hospitality | 10 | $1M | Singapore | TechFarben | TechFarben YelloCommerce | eCommerce | 2024 | TechFarben |
In 2024, Happy Paw Ark Singapore implemented TechFarben YelloCommerce to centralize its customer-facing booking and retail storefront. The eCommerce deployment was provisioned by TechFarben and linked to the company's back-end NetSuite instance to digitize quote-to-payment flows and online shop order processing.
The implementation covered front-end booking and retail modules, including online product catalog, booking calendar and reservation workflows, cart and checkout, and customer record synchronization to support CRM and bookings. TechFarben configured order management and payment orchestration within TechFarben YelloCommerce to route sales and booking transactions into NetSuite for invoicing and financial reconciliation. Integration used connector-based synchronization to maintain inventory, customer, order, and payment state across the two systems.
Deployment scope targeted Singapore operations and consolidated retail and services commerce into a single eCommerce platform, impacting operations, sales, and finance functions. Rollout was executed with TechFarben as the system integrator, using staged go-live for storefront and booking features, configuration of workflows for quote-to-payment, and staff enablement to operate booking and order workflows. The engagement delivered significant resource cost savings and faster service and product launches as reported in the implementation case.
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Petcubes | Manufacturing | 11 | $2M | Singapore | TechFarben | TechFarben YelloCommerce | eCommerce | 2024 | TechFarben |
In 2024, Petcubes implemented TechFarben YelloCommerce to consolidate its direct to consumer storefront and automate core commerce workflows in Singapore. TechFarben acted as both vendor and systems integrator for the eCommerce deployment, delivering a cloud-forward storefront and integration layer aligned to the companys small team and manufacturing operations.
The TechFarben YelloCommerce implementation included inferred modules for order management, inventory synchronization, and finance automation based on the integration pattern in the case study. Configuration emphasized API and webhook connectors to support real-time inventory updates, automated order routing, and payment and invoice lifecycle orchestration consistent with standard eCommerce order to cash workflows.
TechFarben integrated Petcubes’ DTC ecommerce storefront with Oracle NetSuite and FarbenBridge to automate orders, inventory and finance workflows, covering both eCommerce and finance functions within Singapore. FarbenBridge was used as an orchestration layer to normalize and route transactional data between the storefront and Oracle NetSuite, enabling consolidated transaction and inventory visibility across systems.
Operational governance was adjusted to centralize order validation and finance data ownership, with automated reconciliation and reporting replacing manual handoffs between sales and finance teams. Reported results from the engagement include an approximately 60% reduction in manual workload and improved real-time reporting to support scaling operations.
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