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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Top of Mind Surefire CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
First Equity Mortgage Bankers Banking and Financial Services 10 $1M United States Top of Mind Networks Top of Mind Surefire CRM Customer Support 2020 n/a
In 2020, First Equity Mortgage Bankers implemented Top of Mind Surefire CRM to run bilingual Spanish and English marketing across the borrower lifecycle. Top of Mind Surefire CRM, categorized as Customer Support, was used to centralize automated borrower communications and campaign orchestration for mortgage origination and post close engagement. The implementation configured core CRM capabilities including automated campaign workflows, bilingual content libraries, and borrower segmentation to support loan officer outreach and lifecycle marketing. Specific module use is inferred to include Client for Life and post close campaign templates and automation consistent with the case detail provided by the vendor and lender site. Operational coverage targeted U.S. mortgage marketing and borrower engagement, with deployment supporting loan officers and marketing staff responsible for acquisition and retention campaigns. The vendor case highlights use of bilingual content and scheduled automated campaigns to sustain communications from origination through post close stages of the borrower lifecycle. Governance and process changes emphasized embedding automated campaign workflows into loan officer activity and marketing operations, reducing manual follow up through scheduled bilingual outreach. The lender reported significant growth tied to CRM driven engagement, including a 35 percent headcount increase in the second half of 2020, underscoring the operational role of Top of Mind Surefire CRM in scaling borrower engagement.
SecurityNational Mortgage Corporation Banking and Financial Services 1040 $350M United States Top of Mind Networks Top of Mind Surefire CRM Customer Support 2020 n/a
In 2020, SecurityNational Mortgage Corporation implemented Top of Mind Surefire CRM to centralize mortgage marketing and automate workflows across its U.S. retail mortgage operations. The Top of Mind Surefire CRM deployment is cataloged under the Customer Support category and was positioned to consolidate campaign execution and post-close engagement into a single platform. Configuration focused on campaign orchestration and marketing automation capabilities typical of a CRM for mortgage retail operations, including automated lead nurturing, templated campaign libraries, and lifecycle marketing workflows. Implementation narratives describe the use of Client-for-Life post-close campaigns inferred from the documented focus on retention and post-closing engagement, with system configuration oriented toward recurring campaign schedules and borrower segmentation. The case study documents administrative-led deployments and explicit integrations with loan origination and point-of-sale systems, enabling data flows between LOS and Top of Mind Surefire CRM for campaign triggering and client data synchronization. Operational coverage targeted U.S. retail mortgage teams, connecting marketing and origination touchpoints to support automated post-close and borrower outreach processes. Governance was centralized under administrative control, with administrators responsible for template provisioning, campaign governance, and workflow standardization across retail branches. Rollout emphasized centralized configuration of templates and automated sequences to reduce local variability in marketing execution while enabling consistent post-close communication. Vendor-reported outcomes in the case study indicate that SecurityNational reached 10 times as many customers with 10 times fewer resources in its U.S. retail mortgage operations, a claim attributed to Top of Mind in the source material. The documentation frames this as an operational benefit tied to centralized campaign automation and integrations with LOS and POS systems.
Sundt Mortgage At Vip Mortgage Banking and Financial Services 17 $1M United States Top of Mind Networks Top of Mind Surefire CRM Customer Support 2020 n/a
In 2020 Sundt Mortgage At Vip Mortgage deployed Top of Mind Surefire CRM in the Customer Support category to support mortgage origination and refinance prospecting activities within the U.S. mortgage CRM process area. The deployment centered on using Top of Mind Surefire CRM to operationalize outreach to refinance prospects and align customer support and origination touchpoints with targeted messaging workflows. The implementation explicitly used the Power Messaging module within Top of Mind Surefire CRM, as documented in the vendor case material, to orchestrate targeted outbound communications and campaign sequencing for identified refinance leads. Broader Surefire CRM workflow usage is inferred from the case material, indicating integration of campaign lists, segmentation logic, and automated messaging cadence consistent with Customer Support and CRM process practices. Operational coverage focused on origination and customer support functions responsible for refinancing pipelines, with internal campaign governance and messaging cadence adopted to manage outreach. The deployment delivered documented originations outcomes in Q2 2020, driving 332 deals with a 38.6% conversion rate and an average loan size of $303,000, demonstrating Top of Mind Surefire CRM Power Messaging driving measurable CRM driven origination activity in the U.S. mortgage context.
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FAQ - APPS RUN THE WORLD Top of Mind Surefire CRM Coverage

Top of Mind Surefire CRM is a Customer Support solution from Top of Mind Networks.

Companies worldwide use Top of Mind Surefire CRM, from small firms to large enterprises across 21+ industries.

Organizations such as SecurityNational Mortgage Corporation, Sundt Mortgage At Vip Mortgage and First Equity Mortgage Bankers are recorded users of Top of Mind Surefire CRM for Customer Support.

Companies using Top of Mind Surefire CRM are most concentrated in Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Top of Mind Surefire CRM are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Top of Mind Surefire CRM across Americas, EMEA, and APAC.

Companies using Top of Mind Surefire CRM range from small businesses with 0-100 employees - 66.67%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.

Customers of Top of Mind Surefire CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Top of Mind Surefire CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Support.