List of TRIFFT Loyalty Cloud CMS Customers
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Since 2010, our global team of researchers has been studying TRIFFT Loyalty Cloud CMS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TRIFFT Loyalty Cloud CMS for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TRIFFT Loyalty Cloud CMS for Content Management include: Cinnabon, a United States based Leisure and Hospitality organisation with 2500 employees and revenues of $500.0 million, The Big Table Group United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 3500 employees and revenues of $41.0 million, R.K. Aggarwal, a United Kingdom based Retail organisation with 54 employees and revenues of $27.6 million and many others.
Contact us if you need a completed and verified list of companies using TRIFFT Loyalty Cloud CMS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TRIFFT Loyalty Cloud CMS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Cinnabon | Leisure and Hospitality | 2500 | $500M | United States | TRIFFT Loyalty Cloud | TRIFFT Loyalty Cloud CMS | Content Management | 2024 | n/a | In 2024, Cinnabon implemented TRIFFT Loyalty Cloud CMS as part of a national, mobile app based loyalty launch in the United States. The deployment uses TRIFFT Loyalty Cloud CMS in the Content Management category to centralize in‑app content, offers, and campaign artifacts that support CRM and digital engagement workflows. Implementation work centered on TRIFFT Content Cockpit (CMS) to author, localize, and schedule campaign content and promotional assets. Configuration emphasized content staging, template driven personalization rules, version control, and role based authoring and approval workflows consistent with typical Content Management capabilities. Operational scope was national across Cinnabon’s United States footprint and focused on the consumer mobile app and marketing operations. Integrations were scoped to feed authored content and campaign triggers into CRM and marketing orchestration channels and to deliver notifications and offers through mobile channels, as reflected in the vendor customer listing. Governance established centralized content governance, approval gates, and a staged rollout model to coordinate the national launch and campaign calendar. Project dates and module usage are inferred from the vendor listing, and the 2024 year is provided as an estimated timeline based on vendor published customer information. | |
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R.K. Aggarwal | Retail | 54 | $28M | United Kingdom | TRIFFT Loyalty Cloud | TRIFFT Loyalty Cloud CMS | Content Management | 2022 | n/a | In 2022 Escentual deployed TRIFFT Loyalty Cloud CMS to support its retail ecommerce loyalty and engagement programme. TRIFFT is listed on the vendor case page as a partner for Escentual, the project timeline is shown as 2022 to ongoing, and vendor-page outcomes explicitly include uplifts in organic traffic and online sales. The TRIFFT Loyalty Cloud CMS implementation is described in the context of loyalty and engagement, and use of TRIFFT Content Cockpit is inferred from the engagement type and TRIFFT documentation. The deployment focused on Content Management capabilities including centralized content authoring, campaign content scheduling, and rules-driven personalization for loyalty communications, aligning CMS workflows with campaign orchestration and onsite editorial needs. Operational coverage centered on ecommerce and marketing functions within Escentual, linking content workflows to loyalty program engagement and customer touchpoints. Governance and rollout are presented as an ongoing programme on the vendor page, implying phased content governance, editor approval flows, and coordinated campaign operations across merchandising and marketing teams. | |
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The Big Table Group United Kingdom | Leisure and Hospitality | 3500 | $41M | United Kingdom | TRIFFT Loyalty Cloud | TRIFFT Loyalty Cloud CMS | Content Management | 2024 | n/a | In 2024 The Big Table Group United Kingdom deployed TRIFFT Loyalty Cloud CMS as a Content Management platform to power branded mobile apps and in-venue loyalty touchpoints across its UK estate. The deployment focused on guest engagement and personalized marketing for multiple restaurant brands, with TRIFFT Loyalty Cloud CMS serving as the central authoring and distribution layer for mobile and loyalty content. TRIFFT Content Cockpit was used to configure content templates, schedule campaigns, and orchestrate touchpoint behaviors, enabling centralized content creation, variant management, and channel-specific personalization. TRIFFT Loyalty Cloud CMS supported content segmentation and rule-based delivery to drive targeted push notifications, in-app banners, and loyalty messaging tied to visit frequency and spend behaviors. The implementation integrated the TRIFFT platform with Bloomreach for content orchestration and enriched personalization across digital touchpoints, enabling synchronized content and audience signals between the CMS and the wider customer experience stack. Operational coverage included national rollouts across the United Kingdom and management by central marketing and loyalty teams, with execution extending into brand-level mobile apps and venue-level loyalty activations. Governance was organized around central content owners and brand managers who used the Content Cockpit workflows for approval, scheduling, and localized overrides, establishing repeatable processes for campaign cadence and message consistency across brands. Rollout sequencing emphasized staged content propagation and segmentation rules, allowing marketing to iterate creative and promotions without redeploying application code. Vendor reporting in the TRIFFT case study states outcomes of more than 100,000 app installs per brand within the first months, a 32% increase in yearly visit frequency, and a 10% increase in yearly spend, metrics cited as results of the combined mobile app and loyalty touchpoint program driven by TRIFFT Loyalty Cloud CMS. |
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