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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Usherpa Marketing CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
PrimeLending, A PlainsCapital Company Banking and Financial Services 3200 $1.3B United States Usherpa Usherpa Marketing CRM Marketing Automation 2025 n/a
In 2025 PrimeLending implemented Usherpa Marketing CRM as a Usherpa-hosted Marketing Automation solution to support CRM-driven borrower and Realtor engagement across its U.S. retail mortgage branches. The implementation is visible through co-branded member content such as local housing video and newsletter material hosted on the Usherpa platform, indicating that content delivery and campaign orchestration are provisioned from the vendor environment rather than an on-premise stack. Usherpa Marketing CRM appears configured to leverage core Marketing Automation capabilities, including campaign sequencing, personalized content delivery, and loan officer facing content distribution. The deployment emphasizes a content library of co-branded assets and automated outreach workflows that target borrowers and Realtor contacts, aligning marketing automation with front-line loan officer activities and local market messaging. Operational coverage spans PrimeLending loan officers and local marketing teams across U.S. branches, with the platform used to distribute member content and to coordinate borrower and Realtor touchpoints. The Usherpa-hosted content URLs show content routing and rendering managed within the Usherpa environment, implying centralized hosting and multi-branch content access patterns rather than decentralized file sharing. Governance appears centered on centralized content management and LO distribution workflows, requiring marketing to control co-branding, approvals, and campaign templates while loan officers execute local outreach. The configuration supports marketing and retail lending functions including local marketing, loan officer engagement, and Realtor relationship management, with rollout focused on operationalizing LO-facing content delivery and automated borrower engagement sequences.
Supreme Lending Banking and Financial Services 2500 $1.0B United States Usherpa Usherpa Marketing CRM Marketing Automation 2025 n/a
In 2025, Supreme Lending deployed Usherpa Marketing CRM. The deployment is Usherpa hosted and used to distribute loan officer newsletters and member content across its US branch network, positioning Usherpa Marketing CRM within the Marketing Automation category for localized marketing and loan officer communications. Functional usage centers on hosted member content, newsletter authoring and delivery, and loan officer landing pages. Configuration indicates CRM profile management paired with template driven campaign orchestration, scheduling, and automated distribution workflows consistent with done for you automated marketing capabilities in Marketing Automation. Operational scope spans corporate marketing, retail branch marketing teams, and individual loan officers across Supreme Lending's national footprint. Content is provisioned for membership and borrower communications and is distributed with regional customization to branches, supporting consistent brand messaging while enabling local relevance. Governance appears to rely on role based access for loan officers and marketing administrators, with workflow handoffs for content approval and newsletter publication to support compliance and standardized member communications in a financial services context.
Western Ohio Mortgage Banking and Financial Services 40 $7M United States Usherpa Usherpa Marketing CRM Marketing Automation 2025 n/a
In 2025, Western Ohio Mortgage deployed Usherpa Marketing CRM as its loan-officer CRM and Marketing Automation solution. The initiative centralized customer contact workflows for the Ohio region, positioning Usherpa Marketing CRM to manage loan officer outreach and onboarding for a 40 person regional mortgage lender. Configuration emphasized the Marketing Automation capabilities and pipeline alerting for loan officers, with implementation of automated daily alerts to notify loan officers of lead activity and task priorities. The deployment included configuration of email automation and lead routing workflows to accelerate LO response times and standardize outreach cadence across originations and sales operations. Rollout scope concentrated on loan officer adoption and operational processes, with fast launch outcomes reported in the Usherpa account write up that informed this profile. Governance focused on embedding automated alerts into daily LO workflows and using the Usherpa Marketing CRM as the single source for outreach sequencing, onboarding tasks, and pipeline visibility within the Ohio operating footprint.
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FAQ - APPS RUN THE WORLD Usherpa Marketing CRM Coverage

Usherpa Marketing CRM is a Marketing Automation solution from Usherpa.

Companies worldwide use Usherpa Marketing CRM, from small firms to large enterprises across 21+ industries.

Organizations such as PrimeLending, A PlainsCapital Company, Supreme Lending and Western Ohio Mortgage are recorded users of Usherpa Marketing CRM for Marketing Automation.

Companies using Usherpa Marketing CRM are most concentrated in Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Usherpa Marketing CRM are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Usherpa Marketing CRM across Americas, EMEA, and APAC.

Companies using Usherpa Marketing CRM range from small businesses with 0-100 employees - 33.33%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.

Customers of Usherpa Marketing CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Usherpa Marketing CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.