List of Vistaar SmartPricing Customers
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United States
Since 2010, our global team of researchers has been studying Vistaar SmartPricing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Vistaar SmartPricing for Price Optimization from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Vistaar SmartPricing for Price Optimization include: Republic National Distributing Company, a United States based Distribution organisation with 14000 employees and revenues of $12.50 billion, Brown-Forman, a United States based Consumer Packaged Goods organisation with 5000 employees and revenues of $3.98 billion, Beam Suntory, a United States based Consumer Packaged Goods organisation with 6000 employees and revenues of $3.10 billion and many others.
Contact us if you need a completed and verified list of companies using Vistaar SmartPricing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Vistaar SmartPricing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Beam Suntory | Consumer Packaged Goods | 6000 | $3.1B | United States | Vistaar | Vistaar SmartPricing | Price Optimization | 2008 | n/a | In 2008, Beam Suntory deployed Vistaar SmartPricing to manage price planning and distributor margin and reimbursement processes in the United States, using the platform as its Price Optimization solution for finance and commercial process areas. Vistaar SmartPricing was positioned to centralize pricing governance and operationalize distributor reimbursement calculations across U.S. channels. The implementation focused on functional capabilities typical of Price Optimization platforms, including structured price planning, margin modeling for distributor programs, reimbursement calculation workflows, and analytics to identify margin leakage. Configuration emphasized configurable price logic and scenario modeling to align commercial pricing decisions with finance objectives. Operational scope covered Beam Suntory finance and commercial teams supporting distributor channels in the United States, with the platform embedded into price planning and distributor payout processes rather than as a customer-facing retail tool. Rollout activities centered on instrumenting reimbursement processes and standardizing margin controls across distributor agreements. Governance changes included new price controls and approval workflows for distributor margins and reimbursements, and the Vistaar SmartPricing deployment reduced margin leakage and improved profitability. The company reported that the deployment helped Beam capture an additional 2 to 4 points in gross margin, reflecting measured improvements in margin management and reimbursement accuracy. | |
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Brown-Forman | Consumer Packaged Goods | 5000 | $4.0B | United States | Vistaar | Vistaar SmartPricing | Price Optimization | 2017 | n/a | In 2017, Brown-Forman implemented Vistaar SmartPricing for its North American pricing and reimbursement operations. The deployment used Vistaar’s Price & Reimbursement Platform to centralize price planning, execute reimbursement calculations and manage distributor settlement functions within the finance and commercial process area. Vistaar SmartPricing was configured to deliver Price Optimization capabilities across price planning workflows and reimbursement orchestration. Functional modules implemented included price planning and scenario modeling, automated reimbursement calculation engines, and distributor settlement workflow orchestration, with an emphasis on automating downstream reimbursements. Operational scope covered finance and commercial teams in North America and extended to distributor partner settlement processes, aligning pricing governance with commercial policy and settlement cadence. The implementation restructured finance and commercial workflows to increase visibility into pricing and reimbursement outcomes, and to create standardized settlement governance and collaboration touchpoints with distributors. The stated intent of the program was to give finance and commercial teams greater visibility and to automate downstream reimbursements to improve collaboration with distributor partners. Vistaar SmartPricing, positioned in the Price Optimization category, therefore served as the platform to centralize pricing decisions and reimbursement administration for Brown-Forman’s North American business. | |
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Republic National Distributing Company | Distribution | 14000 | $12.5B | United States | Vistaar | Vistaar SmartPricing | Price Optimization | 2014 | n/a | In 2014, Republic National Distributing Company implemented Vistaar SmartPricing to manage beverage alcohol distribution pricing across its US operations. The deployment targeted Price Optimization use cases and was driven by a need to govern deals, assortments and chargeback and reimbursement processes within commercial and finance process areas. RNDC deployed Vistaar’s Distributor Price Management DPM module as the central capability for deal management, assortment controls and chargeback tracking, complemented by category-aligned pricing rules and reconciliation workflows. Vistaar SmartPricing was configured to support structured commercial pricing workflows and systematic capture of supplier chargeback events. Operational coverage spanned RNDC’s US distribution footprint and extended into supplier and distributor ecosystem interactions, increasing transparency between commercial teams and trading partners. Governance changes included consolidation of pricing authorities and standardized chargeback processing across commercial and finance functions to improve auditability and transaction visibility. The partnership with Vistaar was explicitly expanded in 2020, reinforcing the use of the DPM module and continuing to enhance transparency in pricing and chargebacks for RNDC and its supplier and distributor ecosystem. |
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