Brown-Forman
850 Dixie Highway,
Louisville, 40210, KY,
United States
Louisville, 40210, KY,
United States
1 502-585-1100
Consumer Packaged Goods
Brown-Forman Technographics
Brown-Forman Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brown-Forman and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Brown-Forman employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brown-Forman has purchased the following applications: Coupa Invoice for AP Automation in 2019, Sterling Background Check for BackGround Screening in 2017, SAP S/4 HANA Credit Management (FIN-FSCM-CR) for Credit Union Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brown-Forman is running and its propensity to invest more and deepen its relationship with Coupa Software , SAP , Sovos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brown-Forman revenues, which have grown to $3.98 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brown-Forman intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brown-Forman Tech Stack and Enterprise Applications
Brown-Forman ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP | n/a | 2019 | 2019 |
In 2019, Brown-Forman implemented Coupa Invoice for AP Automation. Coupa Invoice was designated as the companys invoice processing system and was deployed into Brown-Forman's cloud-first application stack alongside SAP ERP, Workday, Salesforce, and Concur to centralize invoice intake and processing for finance.
The Coupa Invoice implementation focused on standard AP Automation capabilities, including electronic invoice capture, workflow-driven approvals, invoice matching and exception routing, and supplier invoice orchestration consistent with accounts payable processing. Configuration work prioritized mapping invoice lifecycles to Brown-Forman's financial chart of accounts and approval hierarchies to support SAP posting and reconciliation.
Integrations were anchored to SAP ERP for transaction posting and financial reconciliation, and to the companys identity layer through Okta for single sign-on and provisioning. Coupa Invoice operated within Brown-Forman's cloud application topology to link AP workflows into the broader procure-to-pay and expense ecosystem used by finance and treasury teams.
Governance and rollout emphasized centralized access control and role-based approval workflows, leveraging Okta B2B and provisioning to manage employee and partner access to the invoice processing environment. The implementation aligned finance and procurement process ownership for invoice lifecycle management, and integrated Coupa Invoice into Brown-Forman's operational controls for accounts payable.
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ERP Financial | ERP |
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2018 | 2019 |
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Expense Management | ERP |
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2017 | 2017 |
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Expense Management | ERP |
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2019 | 2019 |
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Tax Management | ERP |
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2018 | 2018 |
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Brown-Forman HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2017 | 2017 |
In 2017, Brown-Forman implemented Sterling Background Check for BackGround Screening. The deployment focused on the Waynesboro Tennessee mill HR operation, where Mill Administrator and HR generalist workflows for hiring and onboarding were primary users of the Sterling Background Check application.
Sterling Background Check was configured to support candidate screening, ordering and management of background checks, scheduling pre-employment testing, and handling pre-hire documentation and offer workflows. The implementation also encompassed onboarding and HR orientation processes, secure storage of government regulated documents including I9 forms, and procedural controls for filing and disposal of termination records.
Operational use of Sterling Background Check was coordinated with Workday processes, the Kinexa system, and Hartford site applications for personnel files, hiring, leave, and termination, and staff documentation also references SAP systems for procurement related data entry. These integrations and operational linkages aligned background screening results with attendance tracking, payroll submission, and HR case handling at the site level.
Governance emphasized safeguarding sensitive employee file information, maintaining regulated filing for background checks and I9s, prescribed retention or secure disposal of records, and embedding screening workflows into HR, onboarding, hiring, leave, payroll, and worker's compensation reporting processes. Brown-Forman Sterling Background Check BackGround Screening supported site HR functional needs and personnel file governance without reference to a named implementation partner.
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Core HR | HCM |
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2019 | 2020 |
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Onboarding | HCM |
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2019 | 2020 |
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Payroll | HCM |
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2019 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2020 |
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Talent Management | HCM |
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2019 | 2020 |
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Brown-Forman ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP S/4 HANA Credit Management (FIN-FSCM-CR) | Credit Union Management | ERP Services and Operations | n/a | 2023 | 2024 |
In 2023 Brown-Forman implemented SAP S/4 HANA Credit Management (FIN-FSCM-CR) as part of a finance roadmap initiative, deploying a Credit Union Management capability within its SAP S/4 HANA finance landscape. The deployment was aligned to the company finance architecture and positioned the SAP S/4 HANA Credit Management (FIN-FSCM-CR) module as the central credit decisioning and exposure control layer for receivables and order processing.
Configuration work focused on central credit master data, automated credit checks and exposure monitoring, limit management, and configurable credit rules to support account based controls across customer accounts. Automation included credit hold workflows integrated into order to cash processes, and configuration to surface credit status in Accounts Receivable and collections workflows.
Integrations were implemented with existing SAP finance components and third party interfaces noted in the finance roadmap, including material ledger inputs for finance accounting alignment and documented integrations with external tax and regulatory systems used in several operating countries. Operational coverage referenced global finance and shared services collaboration, reflecting prior SAP deployments in Turkey, China, Australia, Thailand, Spain, Italy, Ukraine, India, the UK and Russia, and targeted finance, treasury, AR and GBS teams for ongoing operations.
Program governance was executed through Finance IT and GBS IT prioritization forums and a global finance architecture owner, with coaching and mentoring of functional and development teams to enforce standardized credit controls and to embed credit checks into redesigned order to cash workflows. The implementation tracked alongside other finance initiatives such as RAR for revenue recognition, visual lease solutions, parallel ledgers and inhouse cash planning as part of a coordinated SAP finance roadmap.
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Price Optimization | ERP Services and Operations |
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2017 | 2018 |
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Price Optimization | ERP Services and Operations |
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2017 | 2018 |
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Travel Management | ERP Services and Operations |
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2019 | 2019 |
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Brown-Forman Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Brown-Forman Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Brown-Forman SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2017 | 2017 |
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Supply Chain Management | SCM |
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2011 | 2011 |
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Warehouse Management | SCM |
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2018 | 2018 |
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Brown-Forman CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Brown-Forman EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2013 | 2013 |
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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Brown-Forman Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2019 | 2019 |
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Procurement | Procurement |
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2019 | 2019 |
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Procurement | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2009 | 2009 |
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Brown-Forman SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Rebate Management | SPM |
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2017 | 2018 |
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Brown-Forman TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Risk Management | TRM |
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2019 | 2019 |
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Brown-Forman PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2019 | 2020 |
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Brown-Forman IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brown-Forman
| First Name | Last Name | Title | Function | Department | Phone | |
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EVP Chief People, Places & Communications Officer | CXO | HR | |
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Vice President Corporate Human Resources | VP | HR | |
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Chief Human Resources Officer | CXO | HR | |
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Director of HR Analytics, Succession and Engagement | Director | HR | |
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Global Director Business Intelligence, Data Management & Analytics Capability | Director | IT | |
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Director Brand Analytics - Analytics Center for Excellence | Director | Marketing | |
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Vice President, Corporate Analytics | VP | IT | |
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Executive Vice President, Chief Financial Officer | CXO | Finance | |
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SVP, Chief Information and Advanced Analytics Officer | CXO | IT | |
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VP Director Information Technology | Director | IT | |
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SVP, Treasurer | VP | Treasury | |
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Finance Director | Director | Finance | |
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Global Travel Manager | Manager | Finance | |
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SVP Chief Accounting Officer | CXO | Finance | |
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V.P., Managing Director, Global Travel Retail | Director | Operations | |
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Finance Director | Director | Finance | |
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Planning & Procurement Lead | Manager | Procurement | |
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Director of Global Strategic Sourcing | Director | Procurement | |
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Senior Director Global Procurement & Logistics | Director | Procurement | |
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VP Global Supply Chain | VP | Supply Chain | |
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SVP Supply Global Chain Integration | VP | Supply Chain | |
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Processing and Warehouse Manager | Manager | Supply Chain | |
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Manager Global Supply Chain Network Operations | Manager | Supply Chain | |
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Finance Director | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Human Resources Director - Corporate Functions | Director | HR | |
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Vice President Director of Global Talent Acquisition | Director | HR | |
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SVP Chief Ethics & Compliance Officer and Chief Risk Officer | CXO | Risk | |
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Talent Acquisition Manager | Manager | HR | |
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Senior Talent Acquisition Partner | Manager | HR | |
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Director Business Applications - Workday and Corporate HR | Director | HR | |
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Sr. Global Indirect Procurement Manager | Director | Procurement | |
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VP Director Wood Planning Processing & Procurement | VP | Procurement | |
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Director, Global Payroll | Director | HR | |
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Director, People Technology and Innovation | Director | HR | |
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Apps Being Evaluated by Brown-Forman Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brown-Forman IT executives and key decision makers. This section highlights Brown-Forman's latest recorded technology evaluations, including Coupa Procurement for Procurement on 2025-03-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brown-Forman digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-03-26 | Brown-Forman | Evaluated | Coupa Software | Coupa Procurement | Procurement | Procurement |
FAQ - APPS RUN THE WORLD Brown-Forman Technographics
Brown-Forman is a Consumer Packaged Goods organization based in United States,
with around 5000 employees and annual revenues of $3.98 billion.
Brown-Forman operates a diverse technology stack with applications such as
Coupa Invoice, Sterling Background Check and SAP S/4 HANA Credit Management (FIN-FSCM-CR),
covering areas like AP Automation, BackGround Screening and Credit Union Management.
Brown-Forman has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, Sterling Talent Solutions and SAP.
Brown-Forman recently adopted applications including
SAP S/4 HANA Credit Management (FIN-FSCM-CR) in 2023, Salesforce Marketing Cloud in 2020 and Salesforce Sales Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brown-Forman’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brown-Forman’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brown-Forman technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.