Louisville, 40210, KY,
United States
Brown-Forman Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brown-Forman and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5700 Brown-Forman employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brown-Forman has purchased the following applications: Microsoft Power BI for Analytics and BI in 2015, Coupa Invoice for AP Automation in 2019, Flexential Cloud for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brown-Forman is running and its propensity to invest more and deepen its relationship with Microsoft , Tableau Software , Coupa Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brown-Forman revenues, which have grown to $4.18 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brown-Forman intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP Financial Management | n/a | 2019 | 2019 |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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Expense Management | ERP Financial Management |
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2019 | 2019 |
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Financial Consolidation and Close | ERP Financial Management |
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2018 | 2018 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Flexential | Legacy | Flexential Cloud | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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BackGround Screening | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2019 | 2020 |
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Onboarding | HCM |
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2019 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2012 | 2012 |
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Talent Management | HCM |
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2019 | 2020 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2012 | 2012 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Credit Union Management | ERP Services and Operations |
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2023 | 2024 |
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Travel Management | ERP Services and Operations |
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2019 | 2019 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
SCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2017 | 2017 |
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Supply Chain Management | SCM |
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2011 | 2011 |
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Warehouse Management | SCM |
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2018 | 2018 |
Procurement
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
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2019 | 2019 |
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Procurement | Procurement |
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2019 | 2019 |
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Procurement | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2009 | 2009 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Risk Management | TRM |
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2019 | 2019 |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Subscribe |
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VP Human Resources Director, Global Commercial & Corporate Teams | Director | HR | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Vice President Corporate Human Resources | VP | HR | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Chief Human Resources Officer | CXO | HR | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Director of HR Analytics, Succession and Engagement | Director | HR | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Global Director Business Intelligence, Data Management & Analytics Capability | Director | IT | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Director Brand Analytics - Analytics Center for Excellence | Director | Marketing | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Vice President, Corporate Analytics | VP | IT | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Executive Vice President, Chief Financial Officer | CXO | Finance | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
SVP, Chief Information and Advanced Analytics Officer | CXO | IT | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
VP Director Information Technology | Director | IT | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
SVP, Treasurer | VP | Treasury | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Finance Director | Director | Finance | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Global Travel Manager | Manager | Finance | Subscribe |
Subscribe |
| Subscribe |
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SVP Chief Accounting Officer | CXO | Finance | Subscribe |
Subscribe |
| Subscribe |
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V.P., Managing Director, Global Travel Retail | Director | Operations | Subscribe |
Subscribe |
| Subscribe |
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Finance Director | Director | Finance | Subscribe |
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| Subscribe |
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Planning & Procurement Lead | Manager | Procurement | Subscribe |
Subscribe |
| Subscribe |
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Director of Global Strategic Sourcing | Director | Procurement | Subscribe |
Subscribe |
| Subscribe |
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Senior Director Global Procurement & Logistics | Director | Procurement | Subscribe |
Subscribe |
| Subscribe |
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VP Global Supply Chain | VP | Supply Chain | Subscribe |
Subscribe |
| Subscribe |
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SVP Supply Global Chain Integration | VP | Supply Chain | Subscribe |
Subscribe |
| Subscribe |
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Processing and Warehouse Manager | Manager | Supply Chain | Subscribe |
Subscribe |
| Subscribe |
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Manager Global Supply Chain Network Operations | Manager | Supply Chain | Subscribe |
Subscribe |
| Subscribe |
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Finance Director | Director | Finance | Subscribe |
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| Subscribe |
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Finance Manager | Manager | Finance | Subscribe |
Subscribe |
| Subscribe |
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Human Resources Director - Corporate Functions | Director | HR | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Vice President Director of Global Talent Acquisition | Director | HR | Subscribe |
Subscribe |
| Subscribe |
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SVP Chief Ethics & Compliance Officer and Chief Risk Officer | CXO | Risk | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
Talent Acquisition Manager | Manager | HR | Subscribe |
Subscribe |
| Subscribe |
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Senior Talent Acquisition Partner | Manager | HR | Subscribe |
Subscribe |
| Subscribe |
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Director Business Applications - Workday and Corporate HR | Director | HR | Subscribe |
Subscribe |
| Subscribe |
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Sr. Global Indirect Procurement Manager | Director | Procurement | Subscribe |
Subscribe |
| Subscribe |
Subscribe |
VP Director Wood Planning Processing & Procurement | VP | Procurement | Subscribe |
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| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||