Beam Suntory
11 Madison Avenue, 12th Floor,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 332-239-4500
Consumer Packaged Goods
Beam Suntory Technographics
Beam Suntory Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beam Suntory and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Beam Suntory employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beam Suntory has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2008, Benefitfocus Benefitplace for Benefits Administration in 2021, Vistaar SmartOptimizer for Price Optimization in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beam Suntory is running and its propensity to invest more and deepen its relationship with SAP , Benefitfocus , Dayforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beam Suntory revenues, which have grown to $3.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beam Suntory intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beam Suntory Tech Stack and Enterprise Applications
Beam Suntory ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2008 | 2010 |
In 2008, Beam Suntory implemented SAP ERP ECC 6.0 as its core financial system, establishing a foundational ERP Financial platform to support accounts payable, general ledger, and payment processing workflows. The decision anchored a payments centralization program that interfaced SAP ERP ECC 6.0 with an existing treasury management system to enable a global payments factory approach rather than bank‑specific point integrations.
Beam Suntory configured SAP ERP ECC 6.0 to generate standardized payables output and GL posting feeds, and to host payment proposal and accounts payable approval workflows directly within the ERP. The SAP ERP ECC 6.0 implementation included a payables interface that exported flat files for downstream processing, enabling AP approvals and payment proposals to be reviewed in SAP before transmission to the treasury layer.
Operational integration routed SAP output into a payments hub architecture, with Kyriba operating as the treasury and payments orchestration layer that converts SAP flat files into ISO formats for bank submission. The integration pattern supported collaboration across treasury, the shared service center, and accounts payable teams, and was validated through a regional pilot that informed broader rollouts, including entity level work with Canadian government and liquor board stakeholders.
Governance and workflow restructuring centralized approvals in SAP to reduce reliance on logging into multiple bank portals, and standardized payment file formats to accelerate regional onboarding. The rollout emphasized regionally distributed implementation resources to capture local remittance and regulatory requirements, required development and testing of the payables interface and GL posting reconciliation, and used phased regional adoption rather than a single global cutover.
Documented outcomes from the payments factory project include a decrease in time to process payments, a streamlined end to end workflow, reduced dependence on disparate bank portals, lower implementation cost compared with multiple bespoke bank integrations, enhanced flexibility to change banking partners, and improved controls for fraud and compliance. The Beam Suntory SAP ERP ECC 6.0 ERP Financial implementation formed the transactional backbone that enabled Kyriba driven payments centralization and ongoing payments optimization.
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Expense Management | ERP |
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2011 | 2011 |
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Beam Suntory HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benefitfocus | Legacy | Benefitfocus Benefitplace | Benefits Administration | HCM | n/a | 2021 | 2021 |
In 2021 Beam Suntory implemented Benefitfocus Benefitplace to centralize employee benefits enrollment and administration for its North America population. The deployment is categorized as Benefits Administration and supported the company’s Total Rewards agenda for healthcare, retirement, leave, voluntary and wellness programs across corporate functions and brand houses.
Benefitfocus Benefitplace was configured to manage core benefits administration capabilities including benefits enrollment and open enrollment orchestration, eligibility and plan configuration, and administration of health and welfare plans plus retirement plan enrollment. The implementation also included employee-facing communications and decision support workflows to simplify benefit choices and support the Director Total Rewards mandate for benefits strategy and communication.
The Benefitfocus Benefitplace implementation integrated with the existing HR technology and operational stack, including Success Factors as the HRIS for core employee master data and downstream payroll systems for deduction feeds and payroll reporting. The project coordinated carrier and broker onboarding and file exchanges to automate enrollment feeds and to align benefits administration with HR Operations, Payroll, Legal, Tax and Accounting stakeholders.
Governance and rollout responsibilities were aligned to Total Rewards leadership, with structured change management for annual open enrollment and plan design cycles. The program embedded compliance controls for ERISA and COBRA administration, established SLAs and KPI oversight with HR Operations, and formalized consultative workflows involving legal and tax to ensure plan administration and regulatory adherence.
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Compensation Management | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2016 | 2016 |
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Onboarding | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2017 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Succession and Leadership Planning | HCM |
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2016 | 2016 |
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Beam Suntory ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vistaar | Legacy | Vistaar SmartOptimizer | Price Optimization | ERP Services and Operations | n/a | 2008 | 2008 |
In 2008 Beam Suntory deployed Vistaar SmartOptimizer to standardize and operationalize segmented pricing across its beverage portfolio in the United States. Vistaar SmartOptimizer, implemented as a Price Optimization platform, provided price segmentation, price guidance, and price execution capabilities to align channel and distributor pricing with commercial strategy. The deployment targeted commercial and finance teams to reduce margin leakage and enforce consistent list and contract pricing across distributors.
The implementation centralized price segmentation and guidance workflows, embedding price rules and execution logic into routine pricing operations and supporting distributor negotiations and account level pricing. Integrations are not specified in the source, therefore the implementation narrative focuses on application modules such as segmentation modeling, guided pricing, and execution orchestration as described in vendor materials. According to Vistaar’s case study Beam Suntory reduced margin leaks, improved distributor relationships and captured an additional 2 to 4 points in gross margin.
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Price Optimization | ERP Services and Operations |
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2008 | 2008 |
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Travel Management | ERP Services and Operations |
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2011 | 2011 |
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Beam Suntory Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Beam Suntory Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2019 | 2020 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Intelligent Document Processing | Content Management |
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2014 | 2014 |
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Beam Suntory CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Trade Promotion Management | CRM |
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2012 | 2013 |
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Beam Suntory ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Beam Suntory PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2017 | 2017 |
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Beam Suntory Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2016 | 2016 |
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Supplier Relationship Management | Procurement |
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2016 | 2016 |
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Beam Suntory SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2009 | 2012 |
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Rebate Management | SPM |
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2008 | 2009 |
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Beam Suntory TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2020 | 2020 |
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Beam Suntory IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Backup as a Service (BaaS) | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Beam Suntory CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Beam Suntory
| First Name | Last Name | Title | Function | Department | Phone | |
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CIO | CXO | Finance | |
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Head of Americas - Global Travel Retail | Director | Finance | |
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Global Procurement Director | Director | Procurement | |
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Finance Manager Americas Travel Retail | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Global Procurement Director: Marketing, Indirects and Strategy | Director | Procurement | |
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CFO | CXO | Finance | |
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Manager, Strategy & Corporate Development | Manager | Finance | |
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Manager, Business Finance Controls | Manager | Finance | |
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Administrative Assistant Book travel and expense reports via Concur | Manager | Finance | |
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Cost Analyst - Supply Chain Finance | Manager | Supply Chain | |
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Senior Director Supply Chain | Director | Supply Chain | |
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Senior Director, Global Marketing and Americas Procurement | Director | Marketing | |
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Director of Americas Procurement | Director | Procurement | |
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Head of Global Procurement | Director | Procurement | |
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SVP Global Chief Human Resources Officer | CXO | HR | |
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Vice President, Global Total Rewards | VP | HR | |
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Director Total Rewards - North America, Brand Houses & Corporate Functions | Director | Marketing | |
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Senior Director, Global HR Operations | Director | HR | |
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Director Global HRIS | Director | HR | |
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VP, Global Talent Development | VP | HR | |
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Total Rewards Manager | Manager | HR | |
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Manager of Server, Database, and Storage (Global) | Manager | IT | |
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Information Technology Infrastructure Operations Manager | Manager | IT | |
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Director IT, Digital Platforms | Director | IT | |
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Senior Manager, IT - Digital Platforms | Manager | IT | |
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Apps Being Evaluated by Beam Suntory Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Beam Suntory IT executives and key decision makers. This section highlights Beam Suntory's latest recorded technology evaluations, including Salesforce Experience Cloud for Customer Engagement, Customer Experience on 2025-10-07, SAP S/4HANA Cloud for ERP Financial on 2025-03-07, and Icertis Contract Intelligence for Contract Lifecycle Management on 2024-07-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Beam Suntory digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-07 | Beam Suntory | Evaluated | Salesforce | Salesforce Experience Cloud | Customer Engagement, Customer Experience | CRM |
| 2025-03-07 | Beam Suntory | Evaluated | SAP | SAP S/4HANA Cloud | ERP Financial | ERP |
| 2024-07-16 | Beam Suntory | Evaluated | Icertis | Icertis Contract Intelligence | Contract Lifecycle Management | Content Management |
FAQ - APPS RUN THE WORLD Beam Suntory Technographics
Beam Suntory is a Consumer Packaged Goods organization based in United States,
with around 6000 employees and annual revenues of $3.10 billion.
Beam Suntory operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Benefitfocus Benefitplace and Vistaar SmartOptimizer,
covering areas like ERP Financial, Benefits Administration and Price Optimization.
Beam Suntory has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Benefitfocus and Vistaar.
Beam Suntory recently adopted applications including
DocuSign eSignature in 2022, Benefitfocus Benefitplace in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Beam Suntory’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Beam Suntory’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Beam Suntory technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.