List of Walmart Marketplace Customers
Pleasanton, 94566 , FL,
United States
Since 2010, our global team of researchers has been studying Walmart Marketplace customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Walmart Marketplace for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Walmart Marketplace for eCommerce include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, Decathlon United States, a United States based Retail organisation with 150 employees and revenues of $100.0 million, Groove Life, a United States based Retail organisation with 200 employees and revenues of $28.0 million, Vitabox, a United States based Retail organisation with 25 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Walmart Marketplace, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Walmart Marketplace customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Decathlon United States | Retail | 150 | $100M | United States | In-House Applications | Walmart Marketplace | eCommerce | 2021 | Feedonomics |
In 2021, Decathlon United States expanded its U.S. marketplace presence by deploying Walmart Marketplace to extend its eCommerce channel mix. The implementation used Walmart Marketplace as the primary marketplace application to drive catalog reach and order capture for U.S. consumers.
The technical implementation centered on Feedonomics as the feed and order orchestration layer, with Feedonomics syndicating product data and synchronizing orders to Walmart Marketplace and other marketplace channels. Configuration work included attribute mapping and data normalization for marketplace schemas, automated SKU and listing creation workflows, and order routing rules to align marketplace orders with internal fulfillment processes.
Integrations included Feedonomics to connect marketplace endpoints and in house applications for inventory and order management, enabling end to end data flow from product catalog to fulfillment. Operational scope focused on U.S. marketplace operations and involved merchandising, catalog management, eCommerce operations, and order fulfillment teams to maintain listing quality and inventory accuracy.
Governance changes centralized product data governance within the Feedonomics orchestration layer, which reduced bespoke integrations and lowered ongoing integration maintenance. Rollout emphasized standardized feed templates, channel specific governance checkpoints, and operational playbooks for listing maintenance and exception handling across marketplace channels.
Project outcomes stated by the vendor include reduced integration costs, improved data governance, and the creation of new revenue streams, with added marketplaces contributing roughly 5% of company revenue from the added marketplace channels. The deployment positioned Walmart Marketplace and Feedonomics as core components of Decathlon United States marketplace eCommerce operations.
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Groove Life | Retail | 200 | $28M | United States | In-House Applications | Walmart Marketplace | eCommerce | 2020 | Feedonomics |
In 2020, Groove Life implemented Walmart Marketplace as part of a broader eCommerce marketplace expansion. Groove Life engaged Feedonomics to manage feeds and listings and to add Walmart as a channel while leveraging its in-house applications for downstream order handling.
The U.S.-focused implementation emphasized catalog and listing management and order sync, with Feedonomics providing feed management and listing orchestration. Configuration work centered on product data normalization, SKU mapping, pricing and inventory synchronization workflows, and automated order routing into Groove Life's order processing stack.
Operational coverage targeted marketplace operations, catalog management, and order processing teams, shifting manual listing tasks into an automated feed pipeline. Feedonomics’ role in managing feeds and listings freed a one-person team, enabling Groove Life to scale to six marketplaces and improve time-to-market and operational reliability for Walmart Marketplace and other channels.
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Vitabox | Retail | 25 | $1M | United States | In-House Applications | Walmart Marketplace | eCommerce | 2021 | BigCommerce |
In 2021, Vitabox integrated its in-house eCommerce stack with Walmart Marketplace using the BigCommerce channel to publish its full catalog to Walmart.com. The eCommerce marketplace rollout in the United States published the full catalog in as little as two days and quickly grew Walmart into Vitabox's second-largest sales channel.
Implementation centered on the BigCommerce to Walmart Marketplace channel for catalog syndication, automated product listing management, pricing and inventory synchronization, and order routing into Vitabox's fulfillment workflows. Operational coverage focused on US marketplace sales and merchant operations, with governance tightened around catalog quality control, channel-specific listing rules, and a rapid rollout cadence to accelerate onboarding. The Walmart Marketplace deployment materially increased marketplace revenue and drove approximately 25% incremental sales for the brand.
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Retail | 2100000 | $681.0B | United States | In-House Applications | Walmart Marketplace | eCommerce | 2009 | n/a |
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Buyer Intent: Companies Evaluating Walmart Marketplace
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