List of Waterfall Cloud Mobile Marketing Platform Customers
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Since 2010, our global team of researchers has been studying Waterfall Cloud Mobile Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Waterfall Cloud Mobile Marketing Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Waterfall Cloud Mobile Marketing Platform for Marketing Automation include: Tailored Brands, a United States based Retail organisation with 16000 employees and revenues of $3.00 billion, Costa Coffee United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 30000 employees and revenues of $1.50 billion and many others.
Contact us if you need a completed and verified list of companies using Waterfall Cloud Mobile Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Waterfall Cloud Mobile Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Costa Coffee United Kingdom | Leisure and Hospitality | 30000 | $1.5B | United Kingdom | Upland Software | Waterfall Cloud Mobile Marketing Platform | Marketing Automation | 2018 | n/a | In 2018, Costa Coffee United Kingdom implemented Waterfall Cloud Mobile Marketing Platform from Upland Software to support loyalty and CRM marketing use cases. The deployment targeted Marketing Automation capabilities embedded in the Loyalty Programme and mobile engagement, covering Marketing and Customer Services, CRM, website, mobile App and POS touchpoints. The implementation emphasized mobile notifications as an MVP with planned future drops, social sign-in feasibility and configuration, and campaign orchestration and reporting workflows consistent with Marketing Automation functional patterns. Waterfall Cloud Mobile Marketing Platform was used to capture business and technical requirements for customer segmentation, mobile notifications, campaign workflows and file transfer mechanisms. Integration architecture and deployment relied on middleware API patterns and explicit tooling, requirements captured for API integration flows using Mulesoft. Batch and file transfer mechanisms were supported via SFTP, POS connectivity aligned to Givex, and reporting and BI reconciliation referenced Comarch and CSA(BI) components. Data flow capture and reconciliation were part of the integration scope. Governance and delivery operated across Agile and Waterfall phases, with Jira configured to track requirements and Confluence provisioned for documentation. The programme included data migration planning, error identification and correction processes, and definition of the digital roadmap through MVP and future drop planning for mobile notifications. | |
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Tailored Brands | Retail | 16000 | $3.0B | United States | Upland Software | Waterfall Cloud Mobile Marketing Platform | Marketing Automation | 2016 | n/a | In 2016, Tailored Brands deployed Waterfall Cloud Mobile Marketing Platform as its enterprise mobile engagement solution, classified under Marketing Automation. The deployment provisioned Waterfall's cloud platform across Tailored Brands' three marquee brands, enabling centralized campaign orchestration and enterprise-level mobile dialogue planning. Waterfall Cloud Mobile Marketing Platform was configured to deliver mobile messaging and marketing technologies including SMS, MMS and Wallet channels, profiling and targeting capabilities, campaign planning and execution workflows, and measurement and analytics for campaign performance. The implementation leveraged Waterfall's mobile engagement SaaS approach alongside customer relationship management technologies to support interactive customer dialogues and cross-channel platform integrations. Operational ownership rested with Tailored Brands' digital and direct-to-consumer marketing organization, and the retailer expanded internal team capabilities to operate and scale mobile programs across its enterprise of brands. Waterfall and Tailored Brands positioned the engagement to increase Waterfall's footprint in the retail vertical and to help Tailored Brands retain and grow its customer base through data-driven campaigns, target audience acquisition and increased share-of-wallet. |
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