List of WorkMates CRM Customers
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Since 2010, our global team of researchers has been studying WorkMates CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased WorkMates CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using WorkMates CRM for CRM include: Fortenova Group, a Croatia based Consumer Packaged Goods organisation with 45237 employees and revenues of $5.93 billion, Konzum, a Croatia based Retail organisation with 10000 employees and revenues of $871.0 million, Jamnica, a Croatia based Consumer Packaged Goods organisation with 1218 employees and revenues of $130.0 million and many others.
Contact us if you need a completed and verified list of companies using WorkMates CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The WorkMates CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Fortenova Group | Consumer Packaged Goods | 45237 | $5.9B | Croatia | WorkMates | WorkMates CRM | CRM | 2021 | n/a | In 2021, Fortenova Group deployed WorkMates CRM, branded internally as Fortecom, to unify employee communication across its consumer packaged goods operations. The WorkMates CRM deployment spanned more than 30 companies and connected over 40,000 employees in five countries, raising monthly platform activity to approximately 97 percent while reducing all-staff email volume and boosting two-way engagement. The implementation emphasized HR and internal communications functions, positioning WorkMates CRM within the CRM category as an employee communications and engagement hub rather than a traditional customer-facing CRM instance. Configuration leaned on CRM-aligned capabilities typical of the CRM category, including centralized employee profiles, activity feeds, targeted audience segmentation for internal campaigns, and two-way messaging to support HR workflows. Operational scope covered HR, internal communications, and employee engagement across the group, with rollout executed as a groupwide branded platform under the Fortecom name. Governance and process adjustments prioritized centralized content distribution and moderated feedback workflows to reduce email noise and increase direct employee engagement through the WorkMates CRM platform. | |
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Jamnica | Consumer Packaged Goods | 1218 | $130M | Croatia | WorkMates | WorkMates CRM | CRM | 2022 | n/a | In 2022 Jamnica implemented WorkMates CRM, branded internally as Fortecom, to extend digital communications and engagement to field, logistics, and production teams across the region. Deployment emphasized frontline and operational site access rather than only corporate channels, with configuration focused on employee engagement, real-time internal communications, and field coordination workflows consistent with CRM and engagement use cases. The rollout achieved approximately 80% active user adoption and delivered faster, real-time internal communications as reported by the source. Functional usage centered on HR and employee engagement and frontline communications, supporting the operational use of WorkMates CRM for workforce coordination and internal messaging. Governance prioritized regional uptake across field, logistics and production teams and used the Fortecom brand to drive adoption, and the characterization of the application as a CRM follows from its use in HR and frontline engagement rather than explicit customer relationship management functionality. | |
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Konzum | Retail | 10000 | $871M | Croatia | WorkMates | WorkMates CRM | CRM | 2022 | n/a | In 2022, Konzum implemented WorkMates CRM as a mobile-first internal communication and employee engagement platform across its retail operations. WorkMates CRM is identified in the CRM category and was provisioned to centralize HR-driven communications and frontline engagement workflows rather than to operate as a traditional customer-facing sales CRM. WorkMates CRM was configured to deliver store-level, two-way messaging and employee engagement capabilities, using mobile push and in-app channels to reach hourly store associates. The deployment emphasized broadcast announcements, feedback collection, and task-oriented communications that align with CRM-style contact and interaction management applied to employees instead of customers. Module usage as a CRM is inferred from the case study, while the documented functionality maps to internal comms, engagement, and retail operations communication processes. The deployment covered Konzum’s network of more than 600 stores in Croatia and connected over 90 percent of a previously disconnected frontline workforce, enabling 100 percent two-way communication between corporate and store teams. Operational ownership centered on HR and store operations teams, with the platform serving as the primary channel for employee communications and engagement across the retail footprint. Governance focused on centralized message control and store-level feedback workflows to ensure consistent communications and operational alignment. |
Buyer Intent: Companies Evaluating WorkMates CRM
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