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List of Yahoo Tag Manager Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Abc Cooking Studio Japan Education 1850 $55M Japan Yahoo Yahoo Tag Manager Tag Management 2016 n/a
In 2016, Abc Cooking Studio Japan deployed Yahoo Tag Manager on its customer-facing website. The Yahoo Tag Manager implementation serves as a Tag Management container to centralize client-side tracking, manage vendor tags and pixels, and orchestrate event triggers for analytics and marketing measurement across the site. The deployment used a container-based architecture with environment versioning, preview and debug capabilities, and a JavaScript data layer to surface page and transactional attributes for downstream tag rules. Functional capabilities implemented included tag and trigger configuration, data layer instrumentation, rule-based firing logic, and container version control to support staged publishing. Operational coverage targeted the public website and customer-facing pages, impacting marketing, analytics, and digital operations workflows. Governance and change-control practices aligned to the Tag Management deployment included role-based access, staged testing before production publish, and structured version rollback procedures to manage tag lifecycle and reduce deployment risk.
Aeon Japan Retail 600000 $61.6B Japan Yahoo Yahoo Tag Manager Tag Management 2014 n/a
In 2014, Aeon Japan implemented Yahoo Tag Manager as its Tag Management solution on its public website. The deployment centralized client-side tag control to manage analytics, advertising pixels, and measurement tags across customer-facing pages, aligning tag governance with web marketing objectives. The Yahoo Tag Manager implementation used container-based architecture with a structured data layer, triggers, and tag templates to standardize data capture and firing rules. Configuration focused on reusable tag libraries and event-driven triggers to support marketing, analytics, and e-commerce measurement workflows without repeated developer changes. Operational coverage was scoped to the corporate website, with governance instituted to control publication workflows, versioning, and QA prior to live tag releases. The rollout shifted operational ownership toward marketing and analytics teams, enabling decentralized tag requests while maintaining centralized approval and audit trails under the Tag Management program.
Airdo Japan Transportation 1025 $360M Japan Yahoo Yahoo Tag Manager Tag Management 2016 n/a
In 2016, Airdo Japan implemented Yahoo Tag Manager on its public website as its Tag Management solution to support marketing and web analytics functions. Yahoo Tag Manager was installed as a centralized tag container to control client-side tag loading and event triggers across the site. The implementation used Yahoo Tag Manager capabilities to manage analytics and marketing tags, configure triggers and variables, and maintain container versioning. Configuration emphasized asynchronous tag delivery and conditional firing logic, consistent with standard Tag Management workflows for reducing page impact and orchestrating tag sequencing. Operational ownership was consolidated with the digital marketing and analytics teams, who manage the Yahoo Tag Manager container and approve container publishes through a controlled release process. The deployment covered the public web estate, enabling centralized governance of tag inventory, tag lifecycle, and change control for site instrumentation.
Angfa Japan Consumer Packaged Goods 323 $56M Japan Yahoo Yahoo Tag Manager Tag Management 2015 n/a
In 2015, Angfa Japan implemented Yahoo Tag Manager on its corporate website. Angfa Japan implemented Yahoo Tag Manager, a Tag Management solution, to centralize client-side tag orchestration and support web analytics and marketing measurement across its consumer brand sites. The Yahoo Tag Manager deployment was configured as a container-based implementation for the public website, using standard Tag Management capabilities such as rule-based tag firing, event tracking configuration, asynchronous script loading, versioning and previewing for change validation. Operational ownership was centered on marketing and web analytics functions, with governance driven by tag change control workflows and container version rollout to staging and production pages, enabling centralized management of tracking scripts and campaign pixels without direct code changes to page templates.
AOISYS Professional Services 45 $10M India Yahoo Yahoo Tag Manager Tag Management 2017 n/a
AOISYS implemented Yahoo Tag Manager in 2017 to centralize client-side tag deployment on its corporate website, using the solution as its primary Tag Management platform. The deployment explicitly positions Yahoo Tag Manager to support website-level tag orchestration for marketing measurement and analytics collection across site pages. The Yahoo Tag Manager implementation was configured as a container-based tag framework with rule and trigger configurations to control firing behavior, event tracking, and asynchronous tag loading. Configuration work included aligning a site data layer for event standardization and creating tag sequencing and load control to limit page performance impact, reflecting typical Tag Management capabilities. Operational coverage focuses on website analytics and digital marketing functions, with governance handled through container versioning, staged testing, and controlled publishing workflows. Integrations are implemented at a generic platform level connecting tags to analytics and marketing endpoints, and ownership spans digital marketing, analytics, and web development teams for ongoing tag governance and maintenance.
Leisure and Hospitality 50 $11M United States Yahoo Yahoo Tag Manager Tag Management 2019 n/a
Life Sciences 10 $1M Japan Yahoo Yahoo Tag Manager Tag Management 2016 n/a
Media 10 $1M Japan Yahoo Yahoo Tag Manager Tag Management 2015 n/a
Consumer Packaged Goods 533 $91M Japan Yahoo Yahoo Tag Manager Tag Management 2016 n/a
Consumer Packaged Goods 115 $99M Japan Yahoo Yahoo Tag Manager Tag Management 2020 n/a
Showing 1 to 10 of 140 entries

Buyer Intent: Companies Evaluating Yahoo Tag Manager

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FAQ - APPS RUN THE WORLD Yahoo Tag Manager Coverage

Yahoo Tag Manager is a Tag Management solution from Yahoo.

Companies worldwide use Yahoo Tag Manager, from small firms to large enterprises across 21+ industries.

Organizations such as Toyota Japan, Samsung Electronics South Korea, LG Electronics South Korea and Aeon Japan are recorded users of Yahoo Tag Manager for Tag Management.

Companies using Yahoo Tag Manager are most concentrated in Automotive, Manufacturing and Retail, with adoption spanning over 21 industries.

Companies using Yahoo Tag Manager are most concentrated in Japan and South Korea, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Yahoo Tag Manager across Americas, EMEA, and APAC.

Companies using Yahoo Tag Manager range from small businesses with 0-100 employees - 31.43%, to mid-sized firms with 101-1,000 employees - 45%, large organizations with 1,001-10,000 employees - 17.14%, and global enterprises with 10,000+ employees - 6.43%.

Customers of Yahoo Tag Manager include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Yahoo Tag Manager customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Tag Management.