List of Yandex Metrica Customers
Moscow, 119021,
Russia
Since 2010, our global team of researchers has been studying Yandex Metrica customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Yandex Metrica for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Yandex Metrica for Marketing Analytics include: Sravni, a Russia based Banking and Financial Services organisation with 500 employees and revenues of $110.0 million, 100 Dverey, a Russia based Retail organisation with 50 employees and revenues of $3.0 million, Skillfactory, a Russia based Education organisation with 50 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Yandex Metrica, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Yandex Metrica customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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100 Dverey | Retail | 50 | $3M | Russia | Yandex Cloud | Yandex Metrica | Marketing Analytics | 2025 | n/a |
In 2025, 100 Dverey integrated Yandex Metrica to centralize paid search measurement and offline conversion attribution, adopting Yandex Metrica as its Marketing Analytics solution. The retailer of doors implemented the application across its online storefront and physical stores in Russia to enable optimization of Yandex.Direct campaigns using business-validated sales signals.
The implementation configured CRM confirmed and paid order records to transfer into Yandex Metrica, mapping those records as conversion events and importing them as canonical conversion identifiers. Configuration work focused on event mapping, conversion import and aligning confirmed and paid order status in the CRM with Metrica conversion logic so campaign algorithms could optimize on confirmed sales rather than last-click web events.
Integrations explicitly linked CRM data into Yandex Metrica and fed conversion signals into Yandex.Direct campaign workflows, closing the loop between offline store sales and paid search bidding. Operational coverage included online transaction tracking and reconciliation with offline sales in Russia, bringing marketing, paid search and sales reporting into a single measurement stream.
Governance changes centered on using CRM confirmed orders as the canonical conversion signal and on instrumenting CRM to Metrica transfer as a repeatable operational process. After configuring CRM to Metrica transfer and optimizing on confirmed and paid orders, 100 Dverey reduced average conversion cost by approximately 2.2x and increased paid orders by approximately 200 percent, with Yandex Metrica serving as the Marketing Analytics hub for offline-aware campaign optimization.
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Skillfactory | Education | 50 | $1M | Russia | Yandex Cloud | Yandex Metrica | Marketing Analytics | 2023 | n/a |
In 2023 Skillfactory implemented Yandex Metrica as its core Marketing Analytics solution on Yandex Cloud to support advertising optimization for its online education offerings in Russia. The deployment used Yandex Metrica together with the Yandex Conversion Center to ingest CRM and offline conversion records directly into analytics for campaign-level decisioning.
Configuration work focused on conversion import pipelines and goal tracking, creating attribution for offline-confirmed leads and enabling optimization signals to flow from analytics into advertising engines. Yandex Metrica was configured for audience segmentation and event-based funnels to differentiate confirmed applications from raw lead volume, supporting automated bid and budget adjustments.
Integrations included a direct feed of CRM/offline conversions into the analytics environment, which centralized conversion attribution inside Yandex Metrica and aligned marketing measurement with offline enrollment confirmation. Operational coverage targeted paid acquisition campaigns across Russia and impacted marketing and demand generation functions, with processes adapted to use offline-confirmed lead signals for campaign optimization.
As an explicitly stated outcome the optimization of campaigns on offline-confirmed leads via Yandex Metrica increased the number of confirmed applications by 333 percent and allowed the team to scale optimization across campaigns.
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Sravni | Banking and Financial Services | 500 | $110M | Russia | Yandex Cloud | Yandex Metrica | Marketing Analytics | 2024 | n/a |
In 2024, Sravni implemented Yandex Metrica for Marketing Analytics. The financial marketplace migrated its web analytics from Google Analytics to Yandex Metrica over a 1.5 month migration to centralize marketing analytics and attribution for its Russian business.
The implementation preserved more than 50 dashboards and enabled Metrica Pro capabilities to support advanced attribution modeling and campaign-level reporting. Yandex Metrica was configured to centralize session and conversion data, aligning analytics outputs with product portfolio marketing workflows and attribution requirements.
The deployment was provisioned on Yandex Cloud and included a ClickHouse integration to consolidate event storage and speed up reporting queries. ClickHouse integration was used to feed aggregated event streams into Yandex Metrica reporting and to maintain the existing dashboard set while supporting higher-performance analytics.
Governance changes focused on centralizing marketing analytics ownership across marketing and product teams in Russia, with a 1.5 month rollout window that balanced dashboard parity and new Pro capabilities. The migration improved marketing attribution and campaign optimization across Sravni's product portfolio, while preserving historical dashboards and onboarding analytics consumers to the Yandex Metrica environment.
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