Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Ticketmaster Australia | Leisure and Hospitality | 200 | $88M | Australia | Roy Morgan | Roy Morgan Live Mapping | Analytics and BI | 2023 | n/a | In 2023, Ticketmaster Australia adopted Roy Morgan Helix Personas to provide scalable audience insights and tailored reports to event organisers across the APAC region. The engagement is associated with deployment of Roy Morgan Live Mapping, an Analytics and BI application, inferred from Roy Morgan Helix Personas and Live platform materials, to map audience catchments and geospatial demand supporting event marketing and client reporting. Ticketmaster Australia used Roy Morgan Live Mapping, an Analytics and BI application, to link persona analytics to spatial audience visualization for marketing and client-facing reporting workflows. Roy Morgan Live Mapping was applied to deliver geospatial mapping, catchment analysis, persona segmentation, and dashboard reporting consistent with Analytics and BI functional workflows. Configurations focused on persona-driven filters, interactive visualizations, and exportable reports to create tailored deliverables for event organisers and internal marketing teams. The implementation organized audience analytics into reusable report templates and dashboard views to support campaign planning and client reporting cycles. Operational coverage centered on Ticketmaster Asia Pacific and their event organiser partners, delivering localized audience catchment maps and segmentation outputs across the APAC footprint. Governance emphasized standardized reporting templates and operational handoff to event marketing and client reporting teams to operationalize persona insights. The deployment improved Ticketmaster Australia ability to extract rich audience data for event marketing and client reporting, enabling more consistent, data-driven audience profiling for organiser engagement. | |
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Chick-fil-A | Leisure and Hospitality | 35574 | $7.9B | United States | ThoughtSpot | Mode Analytics | Analytics and BI | 2020 | n/a | In 2020 Chick-fil-A implemented ThoughtSpot within its Analytics and BI environment to provide self-service access to supply-chain data in the United States. The implementation targeted business users across supply chain and operations who required direct exploration of invoices, deliveries and product information without analyst mediation. ThoughtSpot was configured to deliver search-driven analytics and interactive drill capabilities against a centralized Amazon Redshift data store, enabling ad hoc query, filtering and row level inspection of transaction and logistics datasets. The deployment emphasized self-service discovery and reporting, with ThoughtSpot cited as capable of scaling to approximately 20,000 users as usage patterns grew. Governance and operational scope focused on reducing analyst backlog and decentralizing routine analytics requests, shifting request handling from centralized analysts to business users in supply-chain and related functions. The rollout remained contained to United States operations and centered on supply-chain data access, with documented outcomes including a dramatic reduction in analyst request backlog and explicit plans to scale analytics consumption using ThoughtSpot. | |
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Leisure and Hospitality | 50000 | $11.2B | United States | UrVenue | UrVenue Insights | Data Warehouse | 2020 | n/a |
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Leisure and Hospitality | 1000 | $250M | United States | UrVenue | UrVenue Insights | Data Warehouse | 2021 | n/a |
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Leisure and Hospitality | 2500 | $200M | United States | VirtualPBX | VirtualPBX Insights | Analytics and BI | 2019 | n/a |
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Leisure and Hospitality | 4538 | $1.1B | United States | Viventium | Viventium Business Intelligence | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 100 | $10M | Australia | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Leisure and Hospitality | 100 | $10M | Australia | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Leisure and Hospitality | 185 | $26M | Italy | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Leisure and Hospitality | 100 | $10M | Australia | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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