Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Fabcom | Media | 30 | $6M | United States | IBM | IBM Cognos Insight | Analytics and BI | 2019 | n/a | In 2019, FabCom implemented IBM Cognos Insight to augment its marketing analytics capabilities. The deployment is classified in the Analytics and BI category and was introduced across FabCom's United States operations to deliver marketing and campaign analytics that support client strategy and real time campaign decisions. Implementation centered on dashboarding, campaign reporting, and predictive analytics workflows, with module level IBM Cognos Insight usage inferred from the firmwide Cognos and Watson Analytics adoption described in the published case. IBM Cognos Insight was configured to produce interactive dashboards, scheduled reporting, and exploratory analytics to support client facing strategy work and daily campaign monitoring. The IBM Cognos Insight deployment was integrated with Watson Analytics and the agency's existing marketing technology stack to consolidate campaign data and enable cross source analytics. Data orchestration focused on ingesting marketing performance feeds and consolidating reporting for account teams and campaign managers within client services. Operational coverage prioritized marketing and client strategy teams inside the 30 person firm, with role based dashboards and decision workflows to support real time campaign adjustments. Governance emphasized standardizing report templates and analytics workflows so client reporting and campaign decision support followed consistent processes. | |
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Ringier Africa Kenya | Media | 50 | $5M | Kenya | IO Technologies | IO Technologies Content Analytics | Analytics and BI | 2017 | n/a | In 2017, Ringier Africa Kenya deployed IO Technologies Content Analytics as an Analytics and BI solution across its editorial and audience-development teams in East Africa, notably Kenya. The deployment centralized content performance visibility and positioned IO Technologies Content Analytics to support newsroom decisioning and audience growth workflows. The implementation aggregated multiple analytics sources to produce shared dashboards and automated daily digests for editors, enabling routine content performance review and editorial optimisation toward readership goals. Functional capabilities implemented included cross-source ingestion, dashboarding for editorial stakeholders, and scheduled digest generation to embed analytics into editorial cadence. Integrations focused on consolidating disparate analytics feeds into a single reporting layer, with operational coverage spanning editorial desks and audience-development functions. The configuration emphasized role-based dashboard access and recurring delivery of insights to editors, aligning Analytics and BI output with publishing workflows rather than introducing new upstream systems. Governance and rollout prioritized editorial adoption, with IO Technologies Content Analytics becoming a standard input to editorial planning and audience strategies. The engagement increased analytics adoption and supported editorial optimisation, and the work is cited alongside Pulse Live Kenya as part of recognition for digital publishing excellence at the Digital Media Awards 2018. | |
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Media | 50 | $4M | Russia | IO Technologies | IO Technologies Content Analytics | Analytics and BI | 2016 | n/a |
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Media | 200 | $12M | Croatia | IO Technologies | IO Technologies Content Analytics | Analytics and BI | 2018 | n/a |
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Media | 90 | $30M | United States | Keen | Keen Event Data Management | Analytics and BI | 2016 | n/a |
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Media | 1252 | $671M | India | Kenscio | Kenscio Predictive Analytics | Analytics and BI | 2020 | n/a |
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Media | 182 | $33M | Norway | Kilkaya | Kilkaya | Analytics and BI | 2025 | n/a |
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Media | 437 | $68M | Spain | Near | CARBON | Analytics and BI | 2019 | n/a |
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Media | 12 | $1M | Canada | Umami | Umami | Analytics and BI | 2025 | n/a |
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Media | 100 | $50M | United States | Chartbeat | Chartbeat | Analytics and BI | 2013 | n/a |
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