Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Unitel Bolivia | Media | 300 | $25M | Bolivia | Protecmedia | Protecmedia MAS | Analytics and BI | 2021 | n/a | In 2021, Unitel Bolivia implemented Protecmedia MAS as part of a broader digital strategy for its Bolivian news operation. The deployment emphasized Protecmedia MAS capabilities within an Analytics and BI context, using the vendor's Media Cloud to consolidate digital publishing and web analytics across the broadcaster's news portals and subdomains. Implementation centered on Protecmedia's CMS and Media Cloud components, configured to support audience-focused verticals, editorial templates, content tagging and SEO-optimized publishing workflows. The configuration work included web analytics instrumentation and page performance tuning consistent with Analytics and BI use cases, enabling editorial teams to operate against unified content and audience signals. Operational coverage targeted Unitel's digital newsroom and site operations for its national news properties in Bolivia, affecting editorial, digital product and site operations functions. Protecmedia provided training and ongoing 24/7 support to sustain the deployment and to operationalize analytics-driven content workflows across multiple subdomains. Governance changes included establishing content publication workflows, editorial analytics handoffs and continual support processes with Protecmedia, supporting rollout across Unitel's news portals. Outcomes stated by the case study include improved SEO, higher page views and faster page loading speed as direct goals of the Protecmedia MAS implementation. | |
|
|
La Depeche du Midi France | Media | 400 | $96M | France | Protecmedia | Protecmedia MAS | Analytics and BI | 2021 | n/a | In 2021, La Dépêche du Midi implemented Protecmedia MAS. The deployment incorporated Protecmedia MDXP and AIDA automation to streamline print production and editorial workflows across the group, with the implementation explicitly targeting editorial and production process areas. Protecmedia MAS was positioned to meet Analytics and BI objectives, with audience measurement called out as a priority to support subscriber revenue development. Configuration concentrated on automating task orchestration, content handoffs, and production process orchestration, aligning automated workflow outputs with analytics and audience measurement activities. Operational coverage focused on editorial and production departments within La Dépêche Group's print operations in France, with rollout sequencing that prioritized newsroom task automation and press floor process automation. The project tied automation outputs directly to audience and subscription strategies rather than to named external platforms. Governance emphasized phased automation and editorial workflow restructuring, moving teams to rules-based task assignment and automated handoffs. The program reported a approximately 30% reduction in manual tasks, and further automation phases were planned throughout 2022 to extend analytics-driven operational workflows. | |
 |
|
Media | 550 | $158M | Australia | Roy Morgan | Roy Morgan Premium | Analytics and BI | 2023 | n/a |
|
|
|
|
|
Media | 10 | $1M | Australia | Roy Morgan | Roy Morgan Reactor | Analytics and BI | 2010 | n/a |
|
|
|
|
|
Media | 250 | $40M | New Zealand | Roy Morgan | Roy Morgan Reactor | Analytics and BI | 1996 | n/a |
|
|
|
|
|
Media | 4574 | $5.7B | United States | Sensor Tower | Sensor Tower | Analytics and BI | 2020 | n/a |
|
|
|
|
|
Media | 4500 | $1.0B | United States | ServiceNow | data.world | Data Warehouse | 2018 | n/a |
|
|
|
|
|
Media | 60 | $20M | Australia | Roy Morgan | Roy Morgan Live Audience Evaluatio | Analytics and BI | 2018 | n/a |
|
|
|
|
|
Media | 10 | $1M | New Zealand | Roy Morgan | Roy Morgan Reactor | Analytics and BI | 2014 | n/a |
|
|
|
|
|
Media | 35 | $12M | Australia | Roy Morgan | Roy Morgan Single Source | Analytics and BI | 2021 | n/a |
|
|