Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Australian Community Media | Media | 900 | $356M | Australia | Roy Morgan | Roy Morgan Single Source | Analytics and BI | 2024 | n/a | In 2024, Australian Community Media implemented Roy Morgan Single Source, categorized as Analytics and BI, to consolidate audience measurement for its regional mastheads. The deployment supports print, digital and cross-platform audience sizing and demographic profiling, and is used across advertising sales and audience planning teams. Roy Morgan Single Source is deployed alongside Roy Morgan iris to deliver audience sizing, demographic profiling, cross-platform reach estimation and segment definitions that feed commercial media planning workflows. Data outputs include audience figures and audience segments which ACM publishes on brand pages with Roy Morgan Single Source cited as the source. Functional capabilities are applied to media and audience measurement processes and to commercial sales enablement. Operational scope covers ACM's regional mastheads across Australia and centers on marketing, audience planning and advertising sales functions, with centralized provisioning of Roy Morgan Single Source datasets to editorial and commercial teams. Governance emphasizes source attribution on ACM brand pages and consistent segment taxonomy for sales collateral and planning, while data stewardship aligns reporting used in audience measurement and commercial sales. Roy Morgan iris complements Roy Morgan Single Source for cross-platform profiling within those workflows. | |
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Thinknewsbrands Australia | Media | 10 | $5M | Australia | Roy Morgan | Roy Morgan Single Source | Analytics and BI | 2025 | n/a | In 2025 Thinknewsbrands Australia implemented Roy Morgan Single Source, branded as Roy Morgan iris, to consolidate audience measurement for Total News Publishing in Australia. The project is a media audience measurement implementation in the media/advertising area and is categorized under Analytics and BI. The deployment integrated Ipsos iris digital audience measurement within Roy Morgan Single Source to produce a single de-duplicated total-news audience source. Configuration work focused on a data integration layer and identity de-duplication processes to build a unified measurement dataset, supporting cross-platform readership metrics, audience segmentation, and planning workflows. Roy Morgan Single Source was provisioned to ingest digital panel metrics and normalize publisher audience counts to enable consistent reporting for planning teams. Operational scope targeted Total News Publishing stakeholders, including advertisers and agencies across Australia, with governance aligned to media planning definitions and rollout to planning and commercial teams. The initiative aimed to streamline planning and create consistent cross-platform readership and audience metrics for advertisers and agencies, providing a single source of truth for total-news audience measurement. | |
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Media | 135 | $14M | Germany | Simplity | Accurity Data intelligence Platform | Analytics and BI | 2024 | n/a |
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Media | 160 | $15M | Singapore | UrVenue | UrVenue Insights | Data Warehouse | 2021 | n/a |
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Media | 45 | $5M | United States | Conviva | Conviva | Analytics and BI | 2024 | n/a |
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Media | 50 | $5M | Qatar | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Media | 92 | $71M | United States | Conviva | Conviva | Analytics and BI | 2021 | n/a |
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Media | 140 | $14M | United States | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Media | 149 | $20M | France | Conviva | Conviva | Analytics and BI | 2021 | n/a |
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Media | 150 | $30M | United States | Conviva | Conviva | Analytics and BI | 2024 | n/a |
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