Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Healthcare
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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LASIK MD | Healthcare | 800 | $150M | Canada | CloudNCo | CloudNCo NextUser | Data Management Platform | 2018 | n/a | In 2018, LASIK MD deployed CloudNCo NextUser as a Data Management Platform on its website. The implementation centered on site level data capture to support digital patient engagement and marketing workflows, using CloudNCo NextUser for visitor identification and unified profile formation across sessions. CloudNCo NextUser was configured to ingest first party behavioral signals, form interactions, and page events, enabling audience segmentation, profile unification, and consent aware data capture. Configuration work focused on tag based web instrumentation and a data layer that populated CloudNCo NextUser segments and attributes for downstream activation. The deployment operated across LASIK MD public web properties, supporting digital marketing, patient acquisition, and site operations. Integrations were limited to web channel activation patterns typical for a Data Management Platform, feeding audience segments into analytics and marketing execution layers owned by the organization. Governance emphasized consent management and profile stewardship consistent with Canadian privacy expectations, with operational ownership residing in digital marketing and site operations teams. CloudNCo NextUser provided a centralized data model for website behavioral profiles, enabling segmentation and real time activation without introducing a named third party integration in the implementation notes. | |
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Visiting Nurse Service of New York | Healthcare | 13000 | $1.3B | United States | Intuit | Intuit Mailchimp | Marketing Automation | 2021 | n/a | ||
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Healthcare | 13000 | $1.3B | United States | DocuSign | DocuSign eSignature | Digital Signing | 2021 | n/a |
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Healthcare | 5000 | $1.3B | United States | Qualtrics | Qualtrics Email Survey | Marketing Automation | 2016 | n/a |
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Healthcare | 5000 | $1.3B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | 2016 | n/a |
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Healthcare | 5000 | $1.3B | United States | Sitecore | Sitecore CMS | Web Content Management | 2016 | n/a |
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Healthcare | 5000 | $1.3B | United States | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2017 | n/a |
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Healthcare | 5000 | $1.3B | United States | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2020 | n/a |
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Healthcare | 5000 | $1.3B | United States | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2018 | n/a |
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Healthcare | 5000 | $1.3B | United States | Microsoft | Microsoft 365 | Collaboration | 2018 | n/a |
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