Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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  • Retail
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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Ahold Delhaize Retail 393000 $104.2B United States Oracle Oracle CRM On Demand CRM 2015 n/a
Koninklijke Ten Cate N.V. Retail 3658 $1.1B Netherlands Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2010 n/a
Retail 3658 $1.1B Netherlands SDL SDL Tridion Content Management 2008 n/a
Retail 3658 $1.1B Netherlands Seneca Smartsite CMS Web Content Management 2008 n/a
Retail 376000 $134.2B Germany BSI Business Systems Integration BSI CRM CRM 2010 n/a
Retail 376000 $134.2B Germany SAP SAP Commerce Cloud (ex Hybris) eCommerce 2014 n/a
Retail 376000 $134.2B Germany SAP SAP Business Suite ERP Financial 2014 n/a
Retail 376000 $134.2B Germany SAP SAP Concur Expense Expense Management 2018 n/a
Retail 3500 $2.4B United Kingdom HCL Technologies HCL Unica Campaign (formerly IBM Unica Campaign) Marketing Automation 2013 n/a
Retail 3500 $2.4B United Kingdom Oracle Oracle iExpense Expense Management 2013 n/a
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