Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Movistar Chile | Communications | 4190 | $1.9B | Chile | Playvox | Playvox Performance | Customer Analytics | 2012 | n/a | In 2012 Movistar Chile implemented Playvox Performance as part of a Customer Analytics initiative to standardize agent training and engagement across its telecommunications call center footprint. The deployment targeted multiple outsourced call centre providers covering Latin American call centers, positioning Playvox Performance to serve a multi-vendor, multi-site operational scope for training and performance management. Playvox Performance was configured as an agent performance and gamification platform with modules to unify training content, facilitate trainer collaboration, and surface performance optimization and gamification features for frontline advisors. The implementation emphasized centralized content management, learner engagement mechanics, and community features to accelerate onboarding workflows and standardize coaching practices across providers. Operational governance focused on unifying training curricula and trainer collaboration processes to drive consistent onboarding and training outcomes across the network of outsourced centers. Movistar Chile reported improved community involvement and faster, unified onboarding and training outcomes following the Playvox Performance rollout, with the application impacting call center training, workforce engagement, and operational coaching processes. | |
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Movistar Chile | Communications | 4190 | $1.9B | Chile | Playvox | Playvox Motivation | Employee Recognition and Rewards Management | 2014 | n/a | In 2014, Movistar Chile implemented Playvox Motivation to introduce gamified training and unify agent learning across multiple call center providers. Playvox Motivation is an Employee Recognition and Rewards Management application used to deliver gamification and recognition workflows for contact center training and agent motivation. The deployment focused on Playvox Motivation gamification capabilities, configuring leaderboards, point based rewards, badges and course completion tracking to increase agent engagement. Implementation centralized training content and course assignment, and enabled social interaction features such as peer recognition and activity feeds to foster collaborative learning among agents. Rollout covered Movistar Chile's contact center network in Latin America and multiple third party call center providers, with operational scope concentrated on agent training and contact center operations. The project standardized training workflows and measurement of course completion across provider boundaries to create a unified training program. Governance established centralized program management for content curation and gamification rules, with supervisors given visibility into completion and engagement metrics to manage cadence and incentives. The initiative explicitly improved course completion and social interaction among agents through Playvox Motivation, reinforcing its use as the companys recognition and rewards layer for training engagement. | |
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Communications | 12132 | $2.9B | Chile | Oracle | Oracle API Manager | API Management | 2020 | n/a |
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Communications | 12132 | $2.9B | Chile | Automattic | WordPress | Web Content Management | 2013 | n/a |
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Communications | 12132 | $2.9B | Chile | Liferay | Liferay Digital Experience Platform (DXP) | Web Content Management | 2014 | n/a |
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Communications | 12132 | $2.9B | Chile | Akamai | Akamai CDN | Content Delivery Network | 2014 | n/a |
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Communications | 12132 | $2.9B | Chile | Functional Software | Sentry | Application Performance Management | 2015 | n/a |
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Communications | 12132 | $2.9B | Chile | Quantcast | Quantcast Measure | Marketing Analytics | 2016 | n/a |
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Communications | 12132 | $2.9B | Chile | Elasticsearch | Elastic Cloud | Network Virtualisation | 2016 | n/a |
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Communications | 12132 | $2.9B | Chile | HEAVY.AI (formerly OmniSci) | HeavyDB | Database Management | 2020 | n/a |
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