Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Applicant Tracking System
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Mercedes Benz Financial Services | Banking and Financial Services | 10000 | $2.0B | Germany | Heroes GmbH | Heroes E-Recruiting | Applicant Tracking System | 2014 | n/a | In 2014, Mercedes Benz Financial Services implemented Heroes E-Recruiting, an Applicant Tracking System. The vendor Heroes GmbH listed Daimler AG among enterprise customers in a 2014 press release, indicating use of Heroes E-Recruiting for HR and recruiting processes in Germany, and module usage is inferred from that vendor listing. Heroes E-Recruiting was presented in the press item with new functions aimed at optimizing internal recruiting processes. Implementation signals align with core Applicant Tracking System capabilities, including candidate lifecycle management, requisition and vacancy handling, resume intake and screening workflows, and configurable recruiting workflows. Deployment architecture and specific system integrations were not disclosed in the press release, so no named HRIS or payroll integrations are asserted. Operational coverage is focused on HR and recruiting within Germany for Mercedes Benz Financial Services, impacting talent acquisition, internal mobility, and recruiting governance. The press release does not provide detailed rollout timelines or measurable outcomes. | |
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Montblanc International | Manufacturing | 2000 | $500M | Germany | Adequasys | Adequasys HRIS Recruitment | Recruiting,Applicant Tracking System | 2009 | n/a | In 2009 Montblanc International implemented Adequasys HRIS Recruitment in the Apps Category . The Adequasys HRIS Recruitment engagement was publicised in 2009 and was scoped to support recruitment and talent management across Montblanc's European operations while helping standardise HR administration. Configuration focused on recruitment-specific functional modules including applicant tracking, requisition management, candidate screening and talent profile consolidation within the Adequasys HRIS Recruitment application. Functional changes emphasized consistent HR administration processes, role-based access for HR and hiring managers, and centralized personnel data used by talent acquisition and HR administration teams across multiple European sites. Governance centered on process standardization and centralized HR data stewardship to support cross-border HR workflows. | |
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Consumer Packaged Goods | 296 | $169M | Germany | Greenhouse | Greenhouse ATS | Applicant Tracking System | 2024 | n/a |
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Manufacturing | 50 | $10M | Germany | Abacus Research | Abacus Umantis Applicant Management | Applicant Tracking System | 2024 | n/a |
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Healthcare | 150 | $8M | Germany | Personio | Personio ATS | Applicant Tracking System | 2025 | n/a |
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Leisure and Hospitality | 450 | $115M | Germany | Greenhouse | Greenhouse ATS | Applicant Tracking System | 2017 | n/a |
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Manufacturing | 100 | $10M | Germany | Greenhouse | Greenhouse ATS | Applicant Tracking System | 2020 | n/a |
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Professional Services | 300 | $25M | Germany | Personio | Personio ATS | Applicant Tracking System | 2025 | n/a |
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Manufacturing | 375 | $141M | Germany | Cegid | Cegid Talentsoft PeopleXS ATS | Recruiting,Applicant Tracking System | 2023 | n/a |
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Retail | 7000 | $650M | Germany | Workday | Workday Recruiting | Recruiting,Applicant Tracking System | 2025 | n/a |
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