Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Distribution
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Vision 6 | Distribution | 17 | $2M | Australia | Userback | Userback Platform | Customer Experience | 2024 | n/a | In 2024, Vision6 implemented the Userback Platform to centralize customer feedback across its website and web app. The Userback Platform served as the Customer Experience solution to capture screenshots, annotations and session context, making frontline user reports actionable for product and marketing teams in the APAC region. The implementation consolidated feedback into a single feedback stream and embedded capture on web touchpoints to improve signal to noise for product and marketing workflows. Operationally the deployment focused on product and marketing functions, delivering structured submission metadata and visual context to accelerate triage and issue reproduction. Governance moved to a centralized feedback review process with annotated items routed into existing prioritization workflows, creating a single source of truth for customer reports. The change reduced weekly feedback review time from hours to minutes, cutting processing by approximately 94 percent. | |
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Brandscope Australia | Distribution | 11 | $3M | Australia | Snowflake | Snowflake Crunchy Bridge | Database Management | 2023 | n/a | In 2023, Brandscope Australia implemented Snowflake Crunchy Bridge for Database Management. The deployment centralized a Crunchy Bridge managed Postgres instance to support the companys ecommerce and data operations. The Snowflake Crunchy Bridge implementation emphasized managed Postgres operational capabilities, including automated backups, high availability, and performance tuning aligned with hosted Postgres services. Configuration focused on query performance and stability for transactional and analytical workloads serving the ecommerce platform. Functional modules are inferred as core managed Postgres services for database provisioning, replica management, and maintenance automation. The implementation is aligned with Snowflake Crunchy Bridge following Crunchy Datas integration with Snowflake, establishing an operational relationship between the managed Postgres deployment and Snowflake ecosystem services. Operational scope was localized in Australia and impacted ecommerce operations and data engineering workflows responsible for order processing and site reliability. Cutover was executed with near-zero downtime and query response times were reduced from approximately 100 seconds to approximately 10 seconds, improving ecommerce platform reliability. Governance focused on database operational controls and monitored cutover procedures to ensure continuity and maintain transactional integrity during the transition. | |
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Distribution | 25 | $3M | Australia | Techgrains Technologies | Techgrains ShareExpense | Expense Management | 2017 | n/a |
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Distribution | 150 | $40M | Australia | Microsoft | Microsoft Azure DNS | Domain Name System (DNS) | 2015 | n/a |
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Distribution | 150 | $40M | Australia | Intuit | Intuit Mailchimp Mandrill | Transactional Email | 2015 | n/a |
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Distribution | 150 | $40M | Australia | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Distribution | 150 | $40M | Australia | Bird | SparkPost | Transactional Email | 2016 | n/a |
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Distribution | 150 | $40M | Australia | TPG Internet | TPG Internet Cloud | Application Hosting and Computing Services | 2016 | n/a |
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Distribution | 150 | $40M | Australia | Google Tag Manager | Tag Management | 2018 | n/a |
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Distribution | 150 | $40M | Australia | Cloudflare | Cloudflare CDN | Content Delivery Network | 2025 | n/a |
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