Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Fortum Finland | Utilities | 4551 | $5.9B | Finland | Profinder | Profinder Platform | Customer Analytics | 2021 | n/a | In 2021 Fortum Finland began a partnership with Profinder after a competitive tender, procuring the Profinder Platform to supply curated monthly telemarketing call lists for its B2C sales operations. The Profinder Platform, classified in the Customer Analytics category, delivers protected transfer data feeds intended to improve targeting and data quality for consumer outreach in Finland. The implementation centers on a monthly cadence of curated lists, data cleansing and audience segmentation capabilities provided by the Profinder Platform, and secure protected transfer of consumer contact data. Functional elements implemented include list curation, segmentation logic aligned to telemarketing targeting, and processes for ongoing data quality validation. Operationally the service supports Fortum B2C sales and telemarketing workflows in Finland, reducing manual list building by provisioning ready-to-use target lists to sales teams. Integration points are executional rather than technical in the source, with the Profinder Platform supplying consumable lists into Fortum’s telemarketing processes and call planning routines. Governance and rollout followed the competitive tender award in 2021, establishing a recurring monthly delivery model and embedding Profinder-supplied lists into operational sourcing of outbound campaigns. Reported implementation objectives include improving targeting accuracy and data quality, and reducing manual effort associated with list creation. | |
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Hameenlinnan Seudun Vesi | Utilities | 66 | $24M | Finland | Trimble | Trimble NIS | Utilities Distribution Management | 2022 | n/a | In 2022, Hameenlinnan Seudun Vesi implemented Trimble NIS to visualise and manage stormwater, sewer, and potable water network data. The deployment addresses Utilities Distribution Management needs for network asset management and leak-detection workflows serving the Hämeenlinna region of Finland. The implementation leverages Trimble NIS as the central network asset registry and GIS-driven visualisation layer, with configuration supporting asset lifecycle records, spatial network topology, and inferred maintenance and asset-management workflows. Field-mobile Utility-to-Go workflows were configured to support inspections, leak detection tasks, and work-order creation, enabling field crews to capture condition data and synchronize updates back to the central network model. Project scope included integration of Trimble NIS with network modelling and field workflow tools as described in supporting announcements, and configuration of data schemas and operational workflows to standardize network asset records across stormwater, sewer, and water business functions. Operational coverage prioritized network operations, field maintenance teams, and asset managers, with governance focused on consistent attribute models and inspection processes to support ongoing leak-detection and network maintenance activities. | |
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Utilities | 5000 | $2.0B | Finland | Volue | Volue Smart Power | Utilities ERP | 2024 | n/a |
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Utilities | 4551 | $5.9B | Finland | Broadcom | Broadcom Symantec Secure Web Gateway | Secure Web Gateways (SWG) | 2013 | n/a |
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Utilities | 4551 | $5.9B | Finland | Microsoft | Microsoft SharePoint | Enterprise Content Management | 2013 | n/a |
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Utilities | 4551 | $5.9B | Finland | Snoobi Technology B.V | Snoobi Marketing Analytics | Marketing Analytics | 2013 | n/a |
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Utilities | 4551 | $5.9B | Finland | Google Conversion Tracking | Marketing Analytics | 2014 | n/a |
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Utilities | 4551 | $5.9B | Finland | Google Tag Manager | Tag Management | 2014 | n/a |
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Utilities | 4551 | $5.9B | Finland | Adobe Systems | Adobe ColdFusion | Apps Development | 2014 | n/a |
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Utilities | 4551 | $5.9B | Finland | Crazy Egg | Crazy Egg | Marketing Analytics | 2015 | n/a |
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