Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Elanco | Life Sciences | 9300 | $4.4B | United States | Bedrock Analytics | Bedrock Analytics | Analytics and BI | 2025 | n/a | In 2025 Elanco deployed Bedrock Analytics in the Analytics and BI category to support U.S. Pet Health sales, marketing and insights teams. The Bedrock Analytics deployment served roughly 45 users and delivered weekly cross category views and self service reporting to harmonize syndicated and retail data for cross category analysis. Implementation focused on data harmonization and retail analytics reporting modules, with Bedrock Analytics configured to align syndicated retail inputs into a centralized harmonized data model. The deployment included ETL and transformation workflows feeding a reporting layer and self service dashboards, enabling analysts and commercial users to produce recurring weekly views and ad hoc exploration consistent with Analytics and BI practices. Operational coverage targeted Elanco U.S. Pet Health sales, marketing and insights functions, where harmonized syndicated and retail data were used to support retail storytelling and category planning. The implementation concentrated on providing unified retail analytics and self service reporting for commercial decision makers rather than system level integrations with named enterprise applications. Bedrock published the Elanco case study in August 2025 which indicates a 2025 purchase, onboarding and go live timeline. Rollout was scoped to a compact user community of about 45 users and emphasized governance around dataset harmonization, reporting cadence, and analyst enablement to accelerate retail storytelling and decision making. | |
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Aramark | Leisure and Hospitality | 1000 | $190M | United States | Bellwether Software | Bellwether Spend Analytics | Analytics and BI | 2019 | n/a | In 2019, Aramark implemented Bellwether Spend Analytics to support purchasing and spend reporting across its U.S. operations. The implementation used Bellwether Spend Analytics and the Spend Analytics & Reporting module to centralize transactional spend data and standardize reporting workflows for procurement and finance. This deployment targeted U.S. procurement and finance teams within Aramark, consolidating spend visibility under a single Analytics and BI solution. Configuration emphasized spend classification, normalized taxonomies, interactive dashboards and scheduled report generation to accelerate month end and ad hoc analysis. The Bellwether Spend Analytics implementation applied category aligned capabilities such as supplier analysis, purchase order and invoice level rollups, and configurable reporting filters to support purchasing controls and contract compliance. Data ingestion and transformation workflows were instrumented to produce consistent spend datasets for procurement decision making. Operational governance centered on procurement and finance ownership for report validation and tighter purchasing controls, with rollout scoped to Aramark U.S. sites. Reported outcomes included faster reporting and tighter purchasing controls, improving visibility into supplier spend. The Aramark deployment of Bellwether Spend Analytics reinforced Analytics and BI capabilities within procurement and finance reporting at the company. | |
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Banking and Financial Services | 600 | $130M | United States | Bellwether Software | Bellwether Spend Analytics | Analytics and BI | 2003 | n/a |
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Life Sciences | 192 | $116M | United States | Bellwether Software | Bellwether Spend Analytics | Analytics and BI | 2019 | n/a |
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Education | 14992 | $3.0B | United States | BigID | BigID Data Intelligence Platform | Analytics and BI | 2024 | n/a |
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Government | 453551 | $65.3B | United States | BigID | BigID Data Intelligence Platform | Analytics and BI | 2023 | n/a |
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Leisure and Hospitality | 54000 | $7.1B | United States | BirchStreet Systems | BirchStreet Reporting & Analytics | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 150 | $60M | United States | BirchStreet Systems | BirchStreet Reporting & Analytics | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 650 | $150M | United States | BirchStreet Systems | BirchStreet Reporting & Analytics | Analytics and BI | 2013 | XBP Global |
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Manufacturing | 15300 | $1.2B | United States | Bitam | BITAM bStratego | Analytics and BI | 2020 | n/a |
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