Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- TRM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Aaron's | Retail | 10060 | $2.3B | United States | TransUnion | TransUnion TruValidate (ex Iovation) | AML, Fraud and Compliance | 2019 | n/a | In 2019, Aaron's deployed TransUnion TruValidate (ex Iovation) on their website. The implementation is classified under AML, Fraud and Compliance and was targeted at protecting the retailer's digital storefront against online fraud and automated abuse. TransUnion TruValidate (ex Iovation) was applied to customer facing pages to instrument session level risk signals during ecommerce interactions. The implementation emphasized device intelligence and behavioral analytics capabilities, using client side device fingerprinting and browser session telemetry to inform server side risk scoring and automated bot detection. Configuration focused on embedding TruValidate scripts into web templates and exposing risk verdicts to site logic, consistent with standard AML, Fraud and Compliance workflows. Functional modules included session fingerprinting, behavioral profiling, risk scoring, and automated risk verdicting. Operational coverage was limited to the public website and its checkout and account creation flows, where TruValidate signals were used to flag high risk sessions and surface cases for fraud review. The system fed session risk indicators into ecommerce fraud review operations and supported automated routing of suspicious activity to manual review workflows. Governance centered on tuning risk thresholds and managing signal quality through ongoing rules management by web security and fraud teams. Aaron's implementation positions TransUnion TruValidate (ex Iovation) as a front line digital fraud control within the retailer's online channel, integrating session intelligence and automated decisioning into checkout and authentication flows. Ongoing operational practices emphasized monitoring and iterative adjustment of detection rules to maintain effectiveness within the AML, Fraud and Compliance scope. | |
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Agilent Technologies | Life Sciences | 18000 | $6.5B | United States | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2020 | n/a | ||
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Life Sciences | 18000 | $6.5B | United States | OneTrust | OneTrust CookiePro | Governance, Risk and Compliance | 2020 | n/a |
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Banking and Financial Services | 1300 | $300M | United States | OneTrust | OneTrust CookiePro | Governance, Risk and Compliance | 2020 | n/a |
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Manufacturing | 1762 | $460M | United States | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2020 | n/a |
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Manufacturing | 1762 | $460M | United States | OneTrust | OneTrust CookiePro | Governance, Risk and Compliance | 2020 | n/a |
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Professional Services | 4412 | $7.0B | United States | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2021 | n/a |
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Retail | 2600 | $635M | United States | CrownPeak | CrownPeak Universal Consent Platform (formerly Evidon) | Governance, Risk and Compliance | 2011 | n/a |
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Professional Services | 56000 | $2.0B | United States | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2018 | n/a |
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Manufacturing | 35000 | $8.8B | United States | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2021 | n/a |
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