Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Sherpers | Retail | 50 | $3M | United States | Zentail | Zentail Business Analytics | Analytics and BI | 2024 | n/a | In 2024, Sherpers deployed Zentail Business Analytics to centralize multichannel sales visibility and listing status monitoring across its ecommerce operations. The Zentail Business Analytics implementation targeted marketplace operations and listing management to accelerate Target Plus onboarding and increase listing velocity for the United States business. As an Analytics and BI deployment, the work focused on configurable dashboards for multichannel sales reporting, real-time listing status panels, and listing velocity monitoring tied to listing lifecycle workflows. The implementation consolidated listing feed visibility and marketplace performance into a single operational console, enabling marketplace operations and merchandising teams to prioritize suppressed or stalled listings and track time-to-live metrics. Operational scope concentrated on Sherpers ecommerce and marketplace operations teams, with explicit support for Target Plus onboarding and listing push workflows in the United States. Governance changes included adoption of dashboard-driven listing governance and status alerting to enforce listing readiness and remediation processes. The deployment supported measurable operational outcomes reported in the case study, including a 7x faster time-to-live for listings and approximately 28% higher sales on Target in the United States. | |
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Hazel And Fawn | Retail | 10 | $1M | United States | Zentail | Zentail Business Analytics | Analytics and BI | 2024 | n/a | In 2024, Hazel And Fawn deployed Zentail Business Analytics to centralize marketplace and storefront reporting, positioning the application as the primary Analytics and BI tool for ecommerce decision making. The project targeted ecommerce and listing operations for the Missoula, Montana retailer, with an explicit focus on accelerating marketplace launches and operational visibility across sales channels. Zentail Business Analytics was configured to deliver channel comparison dashboards and SKU level performance views, providing sales by channel, SKU performance tracking, and time-to-onboard analytics for marketplace launches. Configuration centered on analytics modules for cross-channel sales visibility, SKU performance scoring, and recurring operational reports to drive listing velocity and listing quality improvements. The implementation integrated channel data from Target Plus, Shopify and eBay to create unified sales and SKU reporting, supporting Hazel And Fawn scaling to 243 SKUs and enabling a 65% reduction in Target Plus onboarding time. Operational coverage remained focused on the ecommerce and listing operations functions, using consolidated marketplace data to plan product cadence and prioritize marketplace launches. Governance and process change emphasized analytics-driven listing workflows, with the ecommerce team using Zentail Business Analytics outputs to sequence marketplace submissions and to monitor SKU health post-launch. The project aligned reporting ownership with listing operations and marketplace program management to sustain rapid marketplace expansion and cross-channel visibility. | |
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Manufacturing | 25 | $7M | United States | Zentail | Zentail Business Analytics | Analytics and BI | 2024 | n/a |
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Transportation | 103000 | $61.6B | United States | [24]7.ai | 24/7 Analytics | Analytics and BI | 2017 | n/a |
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Retail | 85000 | $41.5B | United States | [24]7.ai | 24/7 Analytics | Analytics and BI | 2017 | n/a |
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Retail | 89000 | $14.3B | United States | [24]7.ai | 24/7 Analytics | Analytics and BI | 2017 | n/a |
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Professional Services | 10 | $1M | United States | 10Duke | 10Duke Insights | Analytics and BI | 2024 | n/a |
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Insurance | 500 | $600M | United States | 1upHealth | 1up Analyze | Analytics and BI | 2025 | n/a |
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Healthcare | 126 | $20M | United States | 1upHealth | 1up Analyze | Analytics and BI | 2024 | n/a |
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Insurance | 1100 | $400M | United States | 1upHealth | 1upHealth Platform | Analytics and BI | 2023 | n/a |
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