Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Zions Bancorporation | Banking and Financial Services | 9989 | $3.1B | United States | Adversign Media | ViewNeo Analytics | Analytics and BI | 2018 | n/a | In 2018, Zions Bancorporation implemented ViewNeo Analytics to support in-branch digital signage used for customer communications and marketing. The deployment is recorded by Adversign Media among its North American banking customers, positioning ViewNeo Analytics within the Analytics and BI category for the bank's customer-facing content and measurement needs. Implementation focused on viewneo content management and analytics capabilities, reflecting a centralized content management approach with scheduling and playback reporting. The ViewNeo Analytics configuration includes audience and usage measurement functionality that is commonly applied to campaign-level reporting and display playback monitoring for financial services environments. Operational ownership typically sits with corporate marketing and branch operations, with governance expressed through content approval workflows and scheduled campaign rollouts across branch sites. The implementation supports marketing and customer communications business functions by providing centralized control of in-branch messaging and standardized measurement of audience engagement. | |
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Western Governors University | Education | 5970 | $700M | United States | Aera Technology | Aera Decision Cloud | Analytics and BI | 2024 | n/a | In 2024, Western Governors University deployed Aera Decision Cloud to create a Decision Intelligence ecosystem for scalable, personalized student support and early intervention across its U.S. online student population. Western Governors University Aera Decision Cloud higher education/student success is organized to identify at-risk learners and to operationalize recommendations for faculty-driven interventions aimed at improving course completion and graduation outcomes. The implementation configures Aera Decision Cloud decision models and recommendation workflows to surface students showing signals of academic difficulty, and it incorporates Aera Skills as an inferred module for targeted student success interventions. Implemented functional capabilities include automated recommendation generation, decision orchestration, and faculty-facing intervention prompts aligned to course-level and student success workflows. Operational coverage explicitly targets the university's U.S. online student population and the business functions of student success, advising, and faculty instructional support, embedding decision outputs into faculty workflows for timely intervention. The deployment emphasizes orchestration of decision intelligence into operational activities rather than creating separate administrative layers. Governance and process changes focus on decision model lifecycle management, policy controls for automated intervention recommendations, and faculty acceptance pathways to operationalize interventions. Aera Decision Cloud will be used to identify struggling students and recommend automated, faculty-driven interventions to improve course completion and graduation rates. | |
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Consumer Packaged Goods | 36000 | $25.8B | United States | Aera Technology | Aera Decision Cloud | Analytics and BI | 2024 | n/a |
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Leisure and Hospitality | 1000 | $250M | United States | Agilysys | Agilysys Book4Time Reports and Analytics | Analytics and BI | 2021 | n/a |
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Banking and Financial Services | 30 | $5M | United States | Aircall | Aircall Analytics | Analytics and BI | 2019 | n/a |
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Government | 1250 | $125M | United States | Alliance Enterprises | Alliance Aware Analytics | Analytics and BI | 2018 | n/a |
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Professional Services | 749 | $214M | United States | Allstacks | Allstacks | Analytics and BI | 2023 | n/a |
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Professional Services | 1400 | $300M | United States | Allstacks | Allstacks | Analytics and BI | 2022 | n/a |
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Banking and Financial Services | 2000 | $190M | United States | Allvue Systems | Allvue Systems Business Intelligence | Analytics and BI | 2024 | Lionpoint Group |
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Banking and Financial Services | 10 | $3M | United States | Allvue Systems | Allvue Systems Business Intelligence | Analytics and BI | 2025 | n/a |
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