Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Village Cinemas | Media | 400 | $70M | Australia | Movio | Movio Research | Analytics and BI | 2012 | n/a | In 2012 Village Cinemas implemented Movio Cinema to integrate with its Village Movie Club loyalty program and centralize loyalty-driven marketing and reporting across Australia. The case study documents the Movio Cinema deployment, and the use of Movio Research within the companys Analytics and BI capability for broader audience and theatrical research is explicitly noted as an inference from the published analytics work. The deployment focused on analytics and reporting capabilities typical of the Analytics and BI category, with inferred, category-aligned modules including audience segmentation, campaign measurement, reporting dashboards and theatrical audience research. Movio Research is referenced as the broader research component inferred from Movio Cinema outputs, and the narrative aligns with standard BI workflows for cohorting, campaign attribution and insight delivery to marketing stakeholders. Integrations explicitly included the Village Movie Club loyalty program, enabling targeted marketing and campaign effectiveness reporting across Village Cinemas sites in Australia, and delivering faster insights for loyalty communications. Operational coverage emphasized marketing and CRM functions, with data flows from loyalty records into Movio analytics to support segmentation and campaign targeting. Governance and process reshaping centered on standardized reporting and campaign measurement workflows to streamline loyalty communications, with rollout and user adoption oriented to marketing teams and campaign owners. Outcomes described in the source emphasize faster insight delivery for loyalty communications, while the attribution of broader theatrical research capabilities to Movio Research remains an informed inference based on the documented analytics implementation. | |
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Silasers | Manufacturing | 400 | $35M | India | Google Charts | Analytics and BI | 2019 | n/a | |||
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Media | 400 | $96M | France | Protecmedia | Protecmedia MAS | Analytics and BI | 2021 | n/a |
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Construction and Real Estate | 400 | $70M | United States | SITE Technologies | SITE Technologies Platform | Analytics and BI | 2024 | n/a |
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Leisure and Hospitality | 400 | $92M | Australia | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Leisure and Hospitality | 400 | $240M | United States | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Consumer Packaged Goods | 400 | $45M | Mexico | Teamcore | Teamcore Pabis Retail | Analytics and BI | 2021 | n/a |
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Oil, Gas and Chemicals | 402 | $270M | Canada | Ultimus | Ultimus Digital Process Automation Suite | Process Mining | 2015 | n/a |
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Leisure and Hospitality | 403 | $290M | United Kingdom | Oracle | Oracle OBIEE | Analytics and BI | 2013 | n/a |
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Utilities | 403 | $249M | Australia | Oracle | Oracle OBIEE | Analytics and BI | 2014 | n/a |
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