Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Internet Thailand Public Company | Professional Services | 487 | $58M | Thailand | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a | ||
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New York Giants | Leisure and Hospitality | 487 | $691M | United States | Teradata | Teradata VantageCloud Lake | Analytics and BI | 2025 | n/a | In 2025 the New York Giants extended their partnership with Teradata and deployed Teradata VantageCloud Lake as their Analytics and BI platform to unify and analyze fan interaction data. The implementation runs on Amazon Web Services and is designed to connect ticketing systems, concessions sales, the team mobile app, and in-stadium Wi-Fi into a consolidated analytical layer. This effort frames data across the fan journey from ticket purchase through in-venue engagement and postgame interactions. Teradata VantageCloud Lake is configured to support customer clustering and dynamic pricing workflows, and it leverages ClearScape Analytics as the core engine for end-to-end AI and machine learning pipelines. The environment enables spinning up workload-specific compute for customer insight use cases while maintaining centralized data governance and flexible resource allocation. Data models and pipelines produce behavioral segments, demographic enrichments, and lifetime value profiles for marketing and revenue operations. The platform integrates with the Giants existing data warehouse to create a unified view of customer behavior and to feed downstream analytics and operational systems. Operational coverage explicitly includes ticketing operations, retail and concessions analytics, mobile app personalization, and stadium operations during home games. The rollout engages marketing, ticketing, retail merchandising, and stadium technology teams, reflecting cross-functional adoption of the Analytics and BI capability. Governance is emphasized through controlled access and centralized pipeline management, allowing the organization to iterate on fan experience use cases while retaining oversight of data and compute. Teradata VantageCloud Lake provides the analytical foundation the New York Giants use to deliver more tailored fan experiences through customer clustering and dynamic pricing. | |
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Life Sciences | 489 | $239M | United Kingdom | SAP | SAP BusinessObjects | Analytics and BI | 2011 | n/a |
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Banking and Financial Services | 490 | $110M | United States | Microsoft | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | 2016 | n/a |
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Manufacturing | 490 | $201M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2017 | n/a |
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Banking and Financial Services | 490 | $55M | Cambodia | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2021 | n/a |
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Banking and Financial Services | 490 | $92M | Indonesia | Google BigQuery | Data Warehouse | 2024 | n/a |
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Media | 491 | $58M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2008 | n/a |
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Retail | 492 | $195M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2015 | n/a |
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Insurance | 492 | $150M | Finland | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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