Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Safety National | Insurance | 500 | $100M | United States | Guidewire | Guidewire InfoCenter | Data Warehouse | 2017 | Ernst & Young | In 2017, Safety National selected Guidewire InfoCenter alongside Guidewire BillingCenter and Guidewire DataHub, initiating a Data Warehouse implementation to improve analytics across claims, finance and underwriting in the United States. Ernst & Young LLP was named to lead the implementation, and the selection was announced in 2017 as part of a broader core transformation program. Guidewire InfoCenter was provisioned as the enterprise Data Warehouse for the program, configured to support enterprise data modeling, centralized reporting, and analytical data marts feeding claims, underwriting and finance workflows. Implementation work focused on InfoCenter data ingestion, schema alignment for insurance operational reporting, and BI-ready extracts to support cross-functional analytics. The deployment integrated Guidewire InfoCenter with Guidewire BillingCenter and Guidewire DataHub, with DataHub providing the persistent event and batch feeds used to populate InfoCenter and BillingCenter supplying financial and billing transaction records. Operational scope covered claims, finance and underwriting teams across Safety National's United States operations, consolidating analytics sources into a single Data Warehouse layer. Program governance was led by Ernst & Young LLP in coordination with Safety National IT and business stakeholders, and the solution was estimated to have gone live around 2018 as a phase of the broader core transformation. Rollout and stabilization were aligned with cross-departmental process updates and reporting standardization to support ongoing analytics use. | |
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Datorama | Media | 500 | $50M | United States | OpenText | OpenText Vertica | Data Warehouse | 2016 | n/a | In 2016, Datorama implemented OpenText Vertica as its Data Warehouse to power behavioral and customer analytics for marketing. The deployment centralized analytics for marketing, managing 21–40 TB of event and customer data and integrating with Tableau for BI consumption. OpenText Vertica was configured to support high concurrency and interactive dashboarding, leveraging columnar analytics and scalable ingestion to handle analytical query workloads. The environment was tuned to deliver concurrency for hundreds of users and to accelerate dashboard creation, supporting self-service Tableau workflows and SQL-based analytics. Operational governance emphasized centralized data provisioning, access controls, and a shared semantic layer to ensure consistent behavioral and customer analytics across marketing teams. The OpenText case study based on a February 2016 TechValidate survey reports faster dashboard creation, concurrency for hundreds of users, and a 26–50% reduction in TCO. | |
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Retail | 500 | $110M | United States | Taiga Data | Taiga’s Front Office Platform | Analytics and BI | 2024 | n/a |
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Professional Services | 500 | $60M | United States | Sisense | Sisense Fusion | Analytics and BI | 2021 | n/a |
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Retail | 500 | $175M | United States | Chartbeat | Chartbeat | Analytics and BI | 2012 | n/a |
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Professional Services | 500 | $70M | Australia | Syncfusion | Bold BI | Analytics and BI | 2021 | n/a |
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Media | 500 | $50M | United States | Tableau Software | Tableau | Analytics and BI | 2023 | n/a |
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Media | 500 | $36M | Estonia | Fathom | Fathom Analytics | Analytics and BI | 2019 | n/a |
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Communications | 500 | $100M | China | Alibaba | Alibaba Umeng Analysis | Analytics and BI | 2018 | n/a |
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Professional Services | 500 | $60M | Germany | Google Charts | Analytics and BI | 2014 | n/a |
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