Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Collaboration
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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UBL - United Bank Limited | Banking and Financial Services | 14973 | $596M | Pakistan | Synergates | Synergates Raabta | Collaboration | 2022 | n/a | In 2022, UBL - United Bank Limited implemented Synergates Raabta as a Collaboration application to support a customer-experience and contact-center transformation. The engagement with Synergates targeted a 360° customer view and improvements in customer satisfaction across Pakistan, and the vendor case study explicitly references Synergates Pulse CRM while implementation records identify Synergates Raabta as the deployed Collaboration solution. The implementation centered on CRM and contact-center capabilities common to the Collaboration category, including unified customer profiles, case management and an agent-focused interface for handling inbound interactions. The deployment emphasized orchestration of customer interactions and consolidation of customer data to create a single view for frontline staff, consistent with contact-center modernization efforts. Operational scope covered UBL contact-center and customer experience functions in Pakistan, with the platform applied to customer service workflows and contact-center operations. Governance changes included standardizing contact-center workflows and CRM usage policies to ensure consistent case handling and data stewardship across teams. The stated objective for Synergates Raabta at UBL was to deliver a comprehensive customer view and to improve customer satisfaction through centralized collaboration and CRM-driven contact-center operations. UBL - United Bank Limited Synergates Raabta Collaboration customer experience and contact-center functions was the primary relationship established in this implementation. | |
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WHSmith | Retail | 14935 | $2.4B | United Kingdom | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a | ||
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Construction and Real Estate | 14932 | $22.0B | Japan | Microsoft | Microsoft 365 | Collaboration | 2016 | n/a |
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Manufacturing | 14920 | $4.2B | Switzerland | Microsoft | Microsoft 365 | Collaboration | 2020 | n/a |
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Retail | 14900 | $6.7B | United Kingdom | Front | FrontApp | Collaboration | 2018 | n/a |
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Retail | 14900 | $6.7B | United Kingdom | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Education | 14900 | $954M | Australia | Microsoft | Microsoft 365 | Collaboration | 2020 | n/a |
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Oil, Gas and Chemicals | 14900 | $4.8B | Germany | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2017 | n/a |
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Manufacturing | 14900 | $5.7B | United States | Microsoft | Microsoft 365 | Collaboration | 2017 | n/a |
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Manufacturing | 14900 | $5.7B | United States | Zoom Video Communications | Zoom | Audio Video and Web Conferencing | 2020 | n/a |
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