Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Transportation
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Virgin Atlantic | Transportation | 7630 | $4.4B | United Kingdom | Intelex Technologies | Intelex Behavior-Based Safety (BBS) | Environment, Health and Safety (EHS) | 2008 | n/a | In 2008, Virgin Atlantic implemented Intelex Behavior-Based Safety (BBS) within a broader Environment, Health and Safety (EHS) deployment. The initiative used Intelex EHS platform components including incident management and mobile safety applications to formalize safety reporting and observation workflows. Configuration focused on incident and near miss reporting, behavior observation checklists, configurable reporting forms, and automated notification workflows to route events to safety managers and supervisors. Mobile application configuration emphasized field capture, photo attachment and manager acknowledgment to increase frontline reporting fidelity. The operational scope covered UK operations and frontline staff, with the rollout extending to safety managers and operational leadership to improve visibility into day to day safety observations. The customer reported approximately 70 percent mobile adoption and increased near miss reporting following deployment of Intelex incident and mobile tools, indicating substantive engagement from frontline and supervisory cohorts. Governance changes included formalized reporting workflows, manager review queues and a behavior based observation cadence aligned with Environment, Health and Safety (EHS) objectives. Use of Intelex Behavior-Based Safety (BBS) aligned with incident and near miss workflows to provide a unified safety data model, improving managerial engagement and frontline visibility across Virgin Atlantic UK operations. | |
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Virgin Atlantic | Transportation | 7630 | $4.4B | United Kingdom | Intelex Technologies | Intelex Enterprise Risk Register | Governance, Risk and Compliance | 2008 | n/a | In 2008, Virgin Atlantic implemented Intelex Enterprise Risk Register within its Governance, Risk and Compliance portfolio to support aviation safety and risk management. The deployment targeted incident and near-miss capture across flight operations and safety functions, establishing a centralized risk register to consolidate incident-driven risk records and support operational risk visibility. Configuration included incident reporting workflows, near-miss reporting intake, and mobile data capture through Intelex Mobile, with Virgin Atlantic achieving approximately 70% adoption of Intelex Mobile among operational users. The Intelex Enterprise Risk Register was configured to consolidate risk entries, assign actions and route reports into managerial workflows for review and closure, aligning safety case inputs with operational risk records. Operational scope covered frontline safety teams and managerial stakeholders across the carrier's operations, embedding the application into safety reporting and manager approval processes. Governance changes focused on standardized incident intake, consolidated risk records and workflow orchestration for managerial follow up, and reported outcomes included improved near-miss reporting and streamlined managerial workflows. | |
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Transportation | 7630 | $4.4B | United Kingdom | BPA Quality | EvalidateQA | Quality Management | 2014 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | IBM | IBM Z/TPF OS | Operating System (OS) | 2010 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | Screendragon | Screendragon Agency Management | Agency Management | 2020 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | Screendragon | Screendragon Brand Management | Brand Management | 2021 | n/a |
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Transportation | 7600 | $2.1B | United States | SABRE | Sabre Core Reservations | Reservation and Booking Management | 2019 | n/a |
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Transportation | 7600 | $2.1B | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2019 | n/a |
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Transportation | 7600 | $2.1B | United States | Mimecast | Mimecast Email Security | Secure Email Gateways (SEGs) | 2019 | n/a |
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Transportation | 7600 | $2.1B | United States | Intuit | Intuit Mailchimp | Marketing Automation | 2019 | n/a |
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