Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Transportation
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Virgin Atlantic | Transportation | 7630 | $4.4B | United Kingdom | Genesys | Genesys Cloud CX | Call Center | 2022 | n/a | ||
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Virgin Atlantic | Transportation | 7630 | $4.4B | United Kingdom | Genesys | Genesys Cloud CX Chat Workforce Engagement | Workforce Management | 2022 | n/a | In 2022 Virgin Atlantic implemented Genesys Cloud CX Chat Workforce Engagement as part of a Workforce Management initiative to consolidate digital, social and telephony contact channels into a single agent desktop. The decision followed a 2021 evaluation and a compressed rollout schedule, with digital products launched on 8 March 2022 and telephony services going live in June 2022, to address COVID-era volume spikes and dispersed home-working agents. The deployment centered on unified interaction handling for web messaging and public social messaging, SMS and WhatsApp initiated conversations for baggage teams, and automated outbound messaging for in-resort operations. Genesys Cloud CX Chat Workforce Engagement was configured to provide a single desktop where advisors manage calls, emails, messages, social posts and outbound campaigns, and to surface real-time KPIs and gamification dashboards to roughly 400 contact center agents. Integration work included a phase one plan to integrate the airline’s Amelia chatbot into the Genesys contact flow to enable selective bot to agent handoffs and priority routing tied to loyalty status, as well as a proof of concept using Genesys Knowledge Center and Smart Advisor to suggest knowledge articles in the agent workflow. The environment also uses SharePoint to push staff information, and automation was applied to previously manual in-resort messaging processes to free agents for higher value work. Operational governance and workflow changes moved quality management and coaching into the Genesys environment, enabling team leaders to listen to calls, annotate interactions and deliver feedback inside the same system agents use, rather than exporting notes from a separate QA product. The program delivered stated outcomes of shorter, controllable queues, reduced system costs, a 40 percent reduction in open tickets and 30 percent of social media contacts resolved via self-service, while keeping a roadmap to extend workforce management and cross-department customer journey visibility. | |
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Transportation | 7630 | $4.4B | United Kingdom | Genesys | Genesys Cloud CX Web Messaging | Audio Video and Web Conferencing | 2022 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | Soul Machines | Soul Machines Cora | Chatbots and Conversational AI | 2021 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | Oracle | Oracle Cloud HCM Payroll | Payroll | 2017 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | Microsoft | Microsoft SharePoint | Enterprise Content Management | 2020 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | IPsoft | IPsoft Amelia AI Platform | Chatbots and Conversational AI | 2020 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | Microsoft | Microsoft Azure Machine Learning | ML and Data Science Platforms | 2021 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | IBM | IBM Cognos TM1 | EPM | 2015 | n/a |
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Transportation | 7630 | $4.4B | United Kingdom | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2012 | n/a |
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