Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Transportation
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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TAP Air Portugal | Transportation | 7300 | $3.3B | Portugal | BySide | BySide Marketing Cloud Platform | Marketing Analytics,Marketing Automation,Customer Engagement,Customer Data Platform | 2024 | n/a | In 2024 TAP Air Portugal deployed the BySide Marketing Cloud Platform in a client-side deployment on flytap.com to enable customer engagement and onsite personalization across Portugal and international markets. The deployment is explicitly aligned to Marketing Analytics,Marketing Automation,Customer Engagement,Customer Data Platform and positions the BySide Marketing Cloud Platform as the customer-facing personalization and engagement layer for the airline's web booking flows. Configuration and module usage emphasize personalization and marketing automation capabilities, inferred from the site's Content-Security-Policy and observed BySide websocket endpoints in a public site scan. The BySide Marketing Cloud Platform is implemented to support session-level personalization, behaviorally triggered messaging, and orchestration of booking flow interventions and campaign execution on the site. Operational scope covers online booking and pre-booking customer journeys on flytap.com, impacting ecommerce, digital marketing, and customer experience functions. Governance appears to be centered on client-side tag and script management with coordination between web analytics and digital marketing teams to operationalize onsite campaigns, personalization rules, and conversion-focused experiments, and the implementation is aimed at improving conversion and booking flows for customers in Portugal and international markets. | |
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Henri Essers | Transportation | 7250 | $1.0B | Belgium | Barracuda Networks | Barracuda CloudGen Firewall | SD-WAN | 2018 | n/a | In 2018, Henri Essers deployed Barracuda CloudGen Firewall as an SD-WAN solution to consolidate WAN connectivity and perimeter security. The Barracuda CloudGen Firewall was positioned at the internet edge to provide combined SD-WAN connectivity and next-generation security, unifying internet and VPN transport control on a single appliance. The implementation emphasized multi-uplink internet and VPN load balancing across uplinks, with policy based routing and path steering to maintain resilient site to site and remote connectivity. The Barracuda CloudGen Firewall provided full next-generation security capabilities alongside these SD-WAN functions, including typical NGFW capabilities such as application awareness, intrusion prevention, and web filtering, integrated into the same appliance. Operationally the deployment shifted network and security responsibilities toward centralized policy orchestration and unified management, enabling network operations and security teams to manage WAN routing and threat policies from the same control plane. Of all the products we tested, only Barracuda CloudGen Firewalls provided internet and VPN load balancing across multiple uplinks combined with full next-generation security capabilities on a single appliance. | |
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Transportation | 7250 | $1.0B | Belgium | HubSpot | Hubspot CRM | CRM | 2021 | n/a |
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Transportation | 7250 | $1.0B | Belgium | Controlant | Controlant Aurora Platform | Real-Time Transportation Visibility | 2020 | n/a |
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Transportation | 7250 | $1.0B | Belgium | Campaign Monitor | Campaign Monitor Email Marketing | Marketing Automation | 2013 | n/a |
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Transportation | 7250 | $1.0B | Belgium | Contentsquare | Hotjar | Customer Experience | 2016 | n/a |
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Transportation | 7250 | $1.0B | Belgium | HubSpot | Hubspot Marketing Automation | Marketing Automation | 2021 | n/a |
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Transportation | 7250 | $1.0B | Belgium | Intuit | Intuit Mailchimp Mandrill | Transactional Email | 2019 | n/a |
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Transportation | 7250 | $1.0B | Belgium | HubSpot | HubSpot Ads | Digital Advertising Platform | 2019 | n/a |
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Transportation | 7250 | $1.0B | Belgium | Amazon Web Services (AWS) | Amazon SES | Transactional Email | 2019 | n/a |
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