Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Inspire Brands Retail 650000 $32.6B United States Salesforce Salesforce Marketing Cloud Marketing Automation 2019 n/a
Inspire Brands Retail 650000 $32.6B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Transportation 640000 $78.4B United States Webtrends Webtrends Analytics Marketing Analytics 2008 n/a
Transportation 640000 $78.4B United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2018 n/a
Transportation 640000 $78.4B United States Medallia Medallia Kampyle Customer Experience 2020 n/a
Transportation 640000 $78.4B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Automotive 639608 $380.7B Germany Verint Systems Verint Kana Customer Engagement 2015 n/a
Automotive 639608 $380.7B Germany Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2018 n/a
Automotive 639608 $380.7B Germany Emplifi Emplifi Astute VoCiperceptions Customer Experience 2016 n/a
Automotive 639608 $380.7B Germany Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2017 n/a
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