Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Consumer Packaged Goods
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Kelloggs | Consumer Packaged Goods | 3150 | $2.8B | United States | Motus | Motus Localize | Workforce Management | 2024 | n/a | In 2024 Kellogg Company is referenced as a Motus customer and is associated with Motus Localize in Workforce Management for HR relocation and living cost allowance activity in the United States. This association is inferred from Motus customer references and the Motus Localize product announcement rather than an explicit Kellogg case study, therefore the narrative focuses on plausible implementation signals aligned to Workforce Management use cases. Kellogg Company Motus Localize Workforce Management implementations would center on geographically sensitive allowance configuration, cost of living indexation, and policy-driven allowance calculation for employee relocations. Functional capabilities likely in scope include localized cost benchmarks, configurable policy rules for allowance tiers, automated calculation workflows for living cost differentials, and role based access for HR mobility teams. Operational coverage for this use case is described as HR and corporate mobility programs within the United States, with configuration and governance expected to be managed by centralized HR policy and mobility teams. Deployment considerations emphasize localized rulesets and administrative controls for allowance provisioning, and documentation and workflow mapping for relocation approvals and eligibility, reflecting standard operational practices for Workforce Management solutions. | |
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Wk Kellogg United States | Consumer Packaged Goods | 3150 | $2.7B | United States | Screendragon | Screendragon Agency Management | Agency Management | 2020 | n/a | In 2020 Wk Kellogg United States implemented Screendragon Agency Management in the Agency Management category to centralize marketing project and process management for its K-Path commercial program planning and execution. The deployment targeted the Marketing/Brand management area and was intended to improve collaboration across brand, category, sales and packaging teams. Screendragon Agency Management was configured to provide a single source of truth for program plans and production status, consolidating project intake, task orchestration, approval workflows and supplier collaboration. Configurations emphasized process standardization, workflow automation and shared workspaces to coordinate cross-functional execution and supplier deliverables. Operational coverage included internal brand, category, sales and packaging teams as well as external suppliers, with the vendor case study reporting 100% adoption across company and suppliers, indicating a broad rollout across the identified business functions. Governance was centralized to enforce consistent program planning and approval gates, formalizing project handoffs and reducing ad hoc escalation between stakeholders. According to the vendor case study Screendragon Agency Management delivered a single source of truth, saved thousands of hours and produced a reported 50% reduction in rush projects, outcomes attributed to improved planning and collaboration. The implementation focused on program-level orchestration within Agency Management for Marketing/Brand management and institutionalized standardized workflows across the commercial planning lifecycle. | |
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Consumer Packaged Goods | 3137 | $2.3B | Canada | Stripe | Stripe Billing | Subscription and Recurring Billing | 2018 | n/a |
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Consumer Packaged Goods | 3137 | $2.3B | Canada | Google Tag Manager | Tag Management | 2018 | n/a |
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Consumer Packaged Goods | 3137 | $2.3B | Canada | Cloudflare | Cloudflare CDN | Content Delivery Network | 2021 | n/a |
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Consumer Packaged Goods | 3137 | $2.3B | Canada | Oracle | Oracle Moat | Marketing Analytics | 2019 | n/a |
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Consumer Packaged Goods | 3137 | $2.3B | Canada | The Nielsen Company | Nielsen Marketing Cloud | Marketing Analytics | 2019 | n/a |
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Consumer Packaged Goods | 3137 | $2.3B | Canada | Magnite | Magnite (ex Rubicon Project) | Digital Advertising Platform | 2020 | n/a |
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Consumer Packaged Goods | 3137 | $2.3B | Canada | Adobe Systems | Adobe Advertising Cloud | Digital Advertising Platform | 2019 | n/a |
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Consumer Packaged Goods | 3137 | $2.3B | Canada | Microsoft | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | 2020 | n/a |
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