Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Betfred | Leisure and Hospitality | 10000 | $13.0B | United Kingdom | Avaya | Avaya VoIP | PBX, VoiP and Phone Systems | 2013 | n/a | ||
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Betfred | Leisure and Hospitality | 10000 | $13.0B | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2014 | n/a | Betfred implemented RedEye Marketing Automation in 2014 to centralize Marketing Automation for CRM, loyalty and campaign orchestration across retail and remote channels. The deployment anchored marketing operations to a single application, RedEye Marketing Automation, with an explicit focus on loyalty program execution and event driven campaign management for customer acquisition and retention. Configuration work centered on loyalty and membership workflows, including the Betfred Membership retail sign up program and VIP loyalty program automation. Functional capabilities implemented included segmented campaign orchestration, event driven messaging, code generation and redemption management, and compliance controls to meet fast changing regulatory and ethical requirements in gambling retail and remote channels. Operational coverage extended across retail stores, call centre operations and sports events betting environments, with coordinated campaign execution and code distribution in-store and via remote channels. The CRM practice included use and coordination with third party marketing technology providers and CRM platforms, cited systems included IBM Silverpop Engage, mGage, Textlocal and Redeye Contour, and campaign production workflows involved traditional print media suppliers for multi-channel delivery. Governance and process changes included establishment of a dedicated CRM team, cross functional liaison with compliance, business intelligence, IT, customer services and trading, and central management of CRM budget and campaign approval processes. Outcomes documented in the program included year on year revenue increases attributed to loyalty activity exceeding 40 million pounds and secure distribution and redemption of around one million individual promotional codes during fiscal year 2014 to 2015. | |
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Leisure and Hospitality | 10000 | $13.0B | United Kingdom | Cisco Systems | Textlocal (part of Webex) | Customer Engagement | 2014 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2011 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United States | Microsoft | Microsoft 365 | Collaboration | 2016 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United States | New Relic | New Relic APM | Application Performance Management | 2018 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United States | Cloudflare | Cloudflare CDN | Content Delivery Network | 2020 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2018 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United States | Twilio | Twilio Sendgrid | Transactional Email | 2018 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2020 | n/a |
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