Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Betfred | Leisure and Hospitality | 10000 | $13.0B | United Kingdom | Upland Software | Upland BlueVenn | Customer Engagement | 2018 | n/a | In 2018, Betfred deployed Upland BlueVenn to support marketing, CRM and analytics workflows as part of its Customer Engagement stack. Upland BlueVenn was adopted to centralize customer data and drive targeted communications for new and existing customers across Betfreds marketing organization. Upland BlueVenn was configured to deliver core Customer Engagement capabilities including customer data unification, audience segmentation, campaign orchestration, personalized offer creation, and campaign reporting. Configuration work emphasized segmentation logic, automated campaign schedules, and analytics workflows to support regular offer analysis and optimization performed by the CRM team. The BlueVenn deployment operated alongside Dotmailer and Other Levels as part of Betfreds marketing toolset, with data and campaign handoffs to email delivery and channel-specific systems. Operational coverage focused on marketing and CRM teams, supporting acquisition channel experiments, promotional offer management, and cross-department communications and reporting to senior managers. Governance for Upland BlueVenn centered on the Senior CRM Executive role, which included training and mentoring new starters, defining campaign approval and reporting processes, and coordinating with other departments to develop and refine customer communications. The implementation supported iterative campaign optimization workflows used since August 2018. | |
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David Lloyd Leisure | Leisure and Hospitality | 10000 | $2.0B | United Kingdom | Microsoft | Microsoft 365 | Collaboration | 2019 | n/a | ||
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Leisure and Hospitality | 10000 | $2.0B | United Kingdom | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2022 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United Kingdom | Sitecore | Sitecore CMS | Web Content Management | 2014 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United Kingdom | Eploy | Eploy Applicant Tracking System | Applicant Tracking System,Candidate Relationship Management | 2018 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United Kingdom | Crazy Egg | Crazy Egg | Marketing Analytics | 2014 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United Kingdom | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2016 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United Kingdom | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2019 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United Kingdom | New Relic | New Relic APM | Application Performance Management | 2014 | n/a |
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Leisure and Hospitality | 10000 | $2.0B | United Kingdom | Contentsquare | Hotjar | Customer Experience | 2017 | n/a |
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