Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- SCM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Zivame | Retail | 600 | $25M | India | Browntape Technologies | Browntape Store Fulfilment | Supply Chain Management | 2021 | n/a | In 2021, Zivame implemented Browntape Store Fulfilment to manage inventory and orders across marketplaces and its own webstore, aligning the deployment under the Supply Chain Management category. The engagement targeted multi-location fulfilment in India and centralized online order orchestration using Browntape Store Fulfilment as the core application. The implementation leveraged Browntape Store Fulfilment order management and inventory synchronization capabilities to keep store and warehouse stock aligned for online orders. Configuration work focused on SKU mapping and centralized inventory ledgers, order routing rules for multi-location fulfilment, and automated status updates to channel sales feeds, reflecting standard Supply Chain Management functional workflows. Integrations connected Browntape Store Fulfilment to Zivame’s webstore and multiple marketplace channels in India, enabling two-way inventory sync and consolidated order ingestion. Operational coverage included e-commerce operations, warehouse teams, and marketplace operations, with the system orchestrating fulfillment allocation across stores and fulfillment sites. Governance and process changes emphasized unified inventory governance and an order-to-fulfil workflow, with standard operating procedures for cutoffs, cancellations, and stock reconciliation updated to reflect centralized control. Browntape Store Fulfilment served as the single source of transactional inventory and order state for Zivame, supporting ongoing marketplace integration and multi-location fulfilment operations. | |
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Tupperware India | Consumer Packaged Goods | 600 | $20M | India | Browntape Technologies | Browntape Store Fulfilment | Supply Chain Management | 2021 | n/a | In 2021, Tupperware India implemented Browntape Store Fulfilment to support multi-location order and inventory operations across India. Browntape Store Fulfilment, categorized as Supply Chain Management, was configured to route online orders to stores and warehouses and to synchronize inventory across marketplaces and direct channels. The deployment centered on Browntape Store Fulfilment capabilities for order routing, multi-location inventory management, and store fulfilment orchestration. Functional workflows included order orchestration rules to determine fulfilment source, inventory availability checks, and channel-aware allocation to reconcile marketplace and web orders. The platform was used to maintain centralized inventory visibility while enabling store level picking and outbound processes. Integrations referenced in the vendor announcement include marketplace connectivity to surface orders into the Browntape Store Fulfilment flow and to push inventory updates back to sales channels. Operational scope covered ecommerce, store operations, and fulfillment teams across Tupperware India sites, with configuration of routing logic and fulfillment SLAs to govern order flow. Governance focused on operationalizing routing policies and aligning store pick and dispatch workflows with centralized inventory orchestration. | |
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Transportation | 600 | $180M | United States | McLeod Software | McLeod LoadMaster | Transportation Management | 2020 | n/a |
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Transportation | 600 | $65M | United States | McLeod Software | McLeod LoadMaster | Transportation Management | 2010 | n/a |
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Transportation | 600 | $200M | United States | McLeod Software | McLeod LoadMaster | Transportation Management | 2020 | n/a |
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Transportation | 600 | $85M | United States | McLeod Software | McLeod LoadMaster | Transportation Management | 2017 | n/a |
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Oil, Gas and Chemicals | 600 | $780M | Oman | Bahwan CyberTek | CueTrans - In Vehicle Monitoring System | Fleet Management | 2023 | n/a |
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Banking and Financial Services | 600 | $130M | United States | Bellwether Software | Bellwether Automated PO | Order Management | 1989 | n/a |
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Transportation | 600 | $100M | Switzerland | Bringoz | Bringoz | Logistics Management | 2023 | n/a |
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Distribution | 600 | $300M | United States | McLeod Software | McLeod LoadMaster | Transportation Management | 2018 | n/a |
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