Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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1&1 Internet | Communications | 3155 | $4.3B | Germany | EasyDMARC | EasyDMARC | Secure Email Gateways (SEGs) | 2020 | n/a | In 2020, 1&1 Internet implemented EasyDMARC as part of its Secure Email Gateways (SEGs) posture and exposed the application via its public website. The deployment targeted corporate domains published on 1und1.de and was configured to surface authentication and reporting signals for email traffic originating from those web properties. The EasyDMARC implementation concentrated on domain-level authentication and monitoring, employing SEG-aligned capabilities such as DMARC policy publishing, SPF validation, DKIM key management, and aggregate reporting ingestion. Configuration work included centralized policy orchestration and automated report collection to identify authentication failures and anomalous sending sources tied to site domains. Operational integration linked EasyDMARC telemetry with domain hosting and mail routing layers to capture outbound authentication status and inbound forensic data for the website domains. Coverage emphasized email flows associated with marketing and transactional channels visible on the public site, delivering domain-aligned telemetry to security operations and domain owners. Governance was structured around staged policy rollout and monitoring workflows, with security and domain operations teams using EasyDMARC dashboards to review reports and tune SPF, DKIM and DMARC settings during enforcement phases. EasyDMARC therefore functions as the SEG-facing control for domain authentication and reporting across 1&1 Internet web properties. | |
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1&1 Internet | Communications | 3155 | $4.3B | Germany | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2020 | n/a | In 2020, 1&1 Internet deployed Atlassian Jira Service Desk as its IT Service Management platform on the public website to centralize customer-facing request intake. The implementation surfaces a web-embedded self-service portal that captures support tickets directly from customers and routes them into managed service queues for follow up by internal teams. Atlassian Jira Service Desk was configured to support core IT Service Management capabilities including request management, incident workflow orchestration, a service catalog, SLA rule configuration, and automation for ticket routing and status updates. Configuration focused on templated request types, priority-based queues, and role-aware service queues to streamline triage and resolution handoffs. The service desk is operationally scoped to customer support and network operations functions within 1&1 Internet, with tickets created via the website funneled into internal work queues for engineering and operations teams. The implementation emphasizes traceable ticket lifecycles and escalation pathways, enabling handoff between front-line customer service agents and technical specialists. Governance for Atlassian Jira Service Desk centers on defined request lifecycles, SLA enforcement, role-based access controls, and documented escalation procedures to ensure consistent handling across teams. Rollout and operationalization emphasize standard request templates, queue ownership, and automation rules to maintain workflow consistency and predictable service behavior. | |
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Communications | 3155 | $4.3B | Germany | Google Workspace (Formerly Google G-Suite) | Collaboration | 2020 | n/a |
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Communications | 3155 | $4.3B | Germany | DocuSign | DocuSign eSignature | Digital Signing | 2021 | n/a |
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Communications | 3155 | $4.3B | Germany | PubMatic | PubMatic | Digital Advertising Platform | 2019 | n/a |
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Communications | 3155 | $4.3B | Germany | Index Exchange | Index Exchange | Digital Advertising Platform | 2019 | n/a |
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Communications | 3152 | $2.7B | Thailand | Coupa Software | Coupa Sourcing | Sourcing | 2018 | n/a |
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Communications | 3152 | $2.7B | Thailand | Coupa Software | Coupa Contract Lifecycle Management | Contract Lifecycle Management | 2018 | n/a |
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Communications | 3152 | $2.7B | Thailand | Coupa Software | Coupa Procure to Pay | Procure to Pay | 2018 | n/a |
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Communications | 3152 | $2.7B | Thailand | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
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