Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Barchester Healthcare Homes | Healthcare | 15329 | $858M | United Kingdom | Zoho Corp. | Zoho Mail | Collaboration | 2022 | n/a | ||
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Zalando Germany | Retail | 15309 | $11.4B | Germany | StartMeeting | StartMeeting Enterprise | Audio Video and Web Conferencing | 2019 | n/a | In 2019, Zalando Germany deployed StartMeeting Enterprise as its Audio Video and Web Conferencing platform to support regional collaboration, remote meetings and large-scale webinars across German and broader European operations. StartMeeting Enterprise was positioned to serve cross-functional teams for synchronous communication, webinar programs and distributed meeting orchestration within Zalando Germany. The implementation centered on enterprise conferencing capabilities, including hosted video meeting rooms, webinar hosting and management, session recording, screen sharing and participant moderation controls. Configuration work focused on meeting templates, role-based organizer controls and centralized administrative settings to standardize meeting and webinar workflows. Deployment appears to have been carried out as a cloud-delivered conferencing service used by multiple departments for internal communications, external-facing marketing webinars and employee training across Zalando Germany and European sites. Operational scope emphasized regional collaboration and large-scale event hosting rather than single-team point solutions. Governance and rollout incorporated centralized administration and meeting policy configuration, with likely delegation of organizer privileges to functional leads to enforce consistent meeting practices. The implementation statement links Zalando Germany, StartMeeting Enterprise and the Audio Video and Web Conferencing category to business functions in collaboration, communications and webinar production. | |
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Professional Services | 15300 | $6.1B | United States | Attendease | Attendease | Event Management | 2016 | n/a |
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Professional Services | 15300 | $6.1B | United States | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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Professional Services | 15300 | $6.1B | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2020 | n/a |
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Manufacturing | 15300 | $1.2B | United States | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Professional Services | 15300 | $6.1B | United States | Microsoft | Microsoft 365 | Collaboration | 2017 | n/a |
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Manufacturing | 15300 | $1.2B | United States | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2018 | n/a |
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Transportation | 15300 | $3.2B | United States | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2020 | n/a |
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Transportation | 15300 | $3.2B | United States | Microsoft | Microsoft 365 | Collaboration | 2018 | n/a |
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