Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Transportation
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Frontier Airlines | Transportation | 8011 | $3.6B | United States | Planview | Planview Daptiv PPM | Project Portfolio Management | 2008 | n/a | In 2008, Frontier Airlines implemented Planview Daptiv PPM to support a newly formed PMO and to establish enterprise-wide visibility into project activity. The deployment used Planview Daptiv PPM as a Project Portfolio Management platform covering IT, finance, HR, and operations across the United States. Implementation concentrated on centralized portfolio and project tracking, standardized status reporting, and resource prioritization workflows, leveraging common Project Portfolio Management capabilities such as portfolio management, project scheduling, resource management, and executive reporting. Configuration emphasized role-based views and templated weekly reports to create consistent project status artifacts and to align cross-functional teams with PMO processes. Governance was driven by the PMO, which instituted weekly Daptiv reports presented to senior executives to improve decision-making. After deployment Frontier reported streamlined status reporting and better resource prioritization, and the implementation established a formal reporting cadence and cross-organizational project oversight using Planview Daptiv PPM. | |
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Frontier Airlines | Transportation | 8011 | $3.6B | United States | Jivox | Jivox IQ Enterprise | Artificial Intelligence Marketing | 2025 | n/a | In 2025, Frontier Airlines implemented Jivox IQ Enterprise to deliver full funnel personalization across prospecting and retargeting, using Artificial Intelligence Marketing capabilities to drive audience specific creative and offer delivery. The deployment centered on programmatic digital marketing and CRM related personalization for campaigns run in the United States, targeting fare relevance and nearby airport options. Jivox IQ Enterprise was configured to leverage dynamic creative optimization capabilities, with inferred module usage including real time decisioning and creative automation to assemble and serve individualized ad creatives. The implementation emphasized template driven creative orchestration, automated variant selection and business rule based decisioning to map offers to user context and campaign goals. Integrations included geolocation signals and live pricing feeds to display relevant fares and nearby airports within served creatives, supporting prospecting and retargeting workflows. Operational coverage focused on marketing and digital CRM teams, with campaign orchestration across programmatic channels and feed driven creative refresh cycles. Governance centered on campaign workflow standardization and automated creative approval paths to maintain pricing and airport accuracy in live creatives. Reported outcomes from the engagement include a 74% decrease in CPMs and a 67% reduction in cost per booking, as reported in the source case study. | |
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Transportation | 8004 | $1.9B | United States | WiseTech Global | WiseTech Blume Visibility | Real-Time Transportation Visibility | 2016 | n/a |
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Transportation | 8004 | $1.9B | United States | Google Cloud Platform (GCP) | Application Hosting and Computing Services | 2021 | n/a |
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Transportation | 8004 | $1.9B | United States | Proofpoint | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | 2019 | n/a |
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Transportation | 8000 | $600M | United States | Microsoft | Microsoft Dynamics GP | ERP Financial | 2013 | n/a |
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Transportation | 8000 | $600M | United States | Oracle | Oracle JD Edwards EnterpriseOne | ERP Financial | 2013 | n/a |
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Transportation | 8000 | $600M | United States | Workday | Workday HCM | Core HR | 2004 | n/a |
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Transportation | 8000 | $2.0B | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2017 | n/a |
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Transportation | 8000 | $5.8B | Australia | DataRobot | DataRobot Cloud | ML and Data Science Platforms | 2016 | n/a |
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