Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- TRM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Archroma | Oil, Gas and Chemicals | 5000 | $1.3B | Switzerland | Serrala | Serrala Credit Risk Management | Risk Management | 2015 | n/a | In 2015, Archroma implemented Serrala Credit Risk Management to centralize credit order release and to formalize exposure decision making across its commercial operations. The Serrala Credit Risk Management deployment sits within the company Risk Management practice and is used to enforce a global credit policy for order release and credit limit decisions. The implementation configured functional capabilities for credit order release workflows, credit limit exposure calculation and policy based decisioning, overdue reporting and aging analysis for optimization, and enforcement of active payment terms in Europe. The solution also encapsulated process ownership for commissions and rebates, enabling standardized execution of affiliate and agent commission calculations and customer rebate workflows for export business. Operational scope explicitly covers European operations and export channels, with modules for distributor, agent and customer agreement management to govern commercial terms. The system delivers Sales and group profit reports and a Price report to sales teams, these reports are used to identify where customer pricing adjustments are required to prevent margin dilution due to cost fluctuations. Governance was structured around a declared process owner for commissions and rebates to ensure consistent execution and best practice across Europe, while credit decision workflows were instrumented to align order release with the global credit policy. Reporting and operational controls were positioned to enable fact based decisions by commercial and credit teams. Stated operational objectives included producing overdue reports for optimization and reduction of overdue balances and aging structure to meet yearly targets, and ensuring the proper execution of active payment terms and commission and rebate processes in Europe and for export business. | |
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Recticel | Construction and Real Estate | 4221 | $780M | Belgium | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a | ||
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Oil, Gas and Chemicals | 22400 | $17.2B | Austria | Serrala | Serrala AutoBank | Treasury Management | 2020 | n/a |
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Utilities | 2200 | $3.1B | Germany | Serrala | Serrala AutoBank | Treasury Management | 2009 | n/a |
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Transportation | 17100 | $22.4B | Germany | Serrala | Serrala AutoBank | Treasury Management | 2011 | n/a |
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Manufacturing | 50000 | $13.5B | Sweden | Serrala | Serrala AutoBank | Treasury Management | 2012 | n/a |
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Government | 4000 | $400M | Switzerland | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a |
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Oil, Gas and Chemicals | 7000 | $3.0B | Germany | Serrala | Serrala AutoBank | Treasury Management | 2012 | n/a |
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Professional Services | 6000 | $1.5B | Belgium | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a |
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Oil, Gas and Chemicals | 4000 | $1.0B | Netherlands | Serrala | Serrala AutoBank | Treasury Management | 2011 | n/a |
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