Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- CyberSecurity
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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10x Genomics | Manufacturing | 1306 | $611M | United States | EasyDMARC | EasyDMARC | Secure Email Gateways (SEGs) | 2021 | n/a |
In 2021, 10x Genomics implemented EasyDMARC. The deployment positioned EasyDMARC as a Secure Email Gateways (SEGs) control for domain authentication and email security across the company domains visible on their website.
EasyDMARC was configured to manage DMARC reporting, DKIM key management, SPF record alignment, and automated aggregate and forensic report ingestion. The implementation included centralized dashboarding for visibility, alerting on authentication failures, and policy staging workflows to move domains from monitoring toward enforcement.
Operational integration concentrated on DNS configuration and coordination with corporate email sending flows and web hosted assets, with IT and security teams responsible for DNS changes and report analysis. The implementation covered the domains associated with the 10x Genomics website and corporate email, extending email authentication controls to public facing services.
Governance established recurring DMARC report review and triage workflows to remediate misconfigurations and incrementally harden domain policies. EasyDMARC was used to centralize domain authentication oversight and to align email security operational processes with existing IT change and incident response responsibilities.
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10x Genomics | Manufacturing | 1306 | $611M | United States | Redsift | Redsift OnDMARC | Secure Email Gateways (SEGs) | 2021 | n/a |
In 2021, 10x Genomics deployed Redsift OnDMARC on their website. The deployment is categorized under Secure Email Gateways (SEGs) and centralizes email authentication visibility for corporate domains published on the company site.
Redsift OnDMARC was configured to provide DMARC orchestration, aggregate reporting, and policy management alongside SPF and DKIM alignment validation. Implementation included a SaaS management console for monitoring, configuration of DNS records to support authentication, and automated reporting ingestion to surface domain sources and sending infrastructures.
Operational scope emphasized email security and IT teams responsible for corporate domains and outbound message streams tied to the website. Governance was implemented through console access controls and staged policy workflows that move domains from monitoring toward enforcement, supported by DNS change management processes and ongoing report review.
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Manufacturing | 1306 | $611M | United States | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | 2021 | n/a |
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Media | 200 | $25M | United States | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | 2021 | n/a |
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Media | 90 | $10M | United States | Proofpoint | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | 2021 | n/a |
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Professional Services | 3000 | $500M | United States | Proofpoint | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | 2018 | n/a |
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Professional Services | 3000 | $500M | United States | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | 2021 | n/a |
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Media | 160 | $18M | United States | Cisco Systems | Cisco Secure Email (formerly Email Security Appliance) | Secure Email Gateways (SEGs) | 2021 | n/a |
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Media | 150 | $15M | United States | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | 2021 | n/a |
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Professional Services | 4263 | $1.7B | United States | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | 2021 | n/a |
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