Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- TRM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Burger King | Retail | 34800 | $27.0B | United States | Serrala | Serrala FinanceSuite Treasury | Treasury Management | 2011 | n/a | In 2011 Burger King implemented Serrala FinanceSuite Treasury as a Treasury Management solution. The deployment centralized corporate responsibility for managing the organization’s global cash position, corporate funding, global investments, FX trade activity, and executive reporting within the finance and treasury function. Serrala FinanceSuite Treasury was configured to standardize a global cash liquidity tool used to analyze and forecast cash flow worldwide, and to provide centralized cash position visibility and treasury reporting. Core functional capabilities implemented included liquidity forecasting, centralized cash position and cash pooling workflows, investment management and trade capture for FX and capital markets instruments, and standardized executive reporting for treasury leadership. The implementation included integration work to connect the treasury solution with the HanseOrga treasury operations management tool and with SAP for operational treasury recordkeeping and process orchestration. Those integrations supported trade lifecycle activities for FX hedging, interest rate products, commodity analysis and other derivatives, and enabled consolidated reporting across treasury operations and SAP financial ledgers. Governance and process restructuring accompanied the technical rollout, with standardized forecasting processes, centralized investment governance to pursue higher yields and reduce bank and other fees, and role based controls for trade approval and reporting. The deployment positioned Serrala FinanceSuite Treasury as the operational hub for Burger King’s global Treasury Management activities and for supporting capital markets workflows across the corporate treasury organization. | |
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Aurubis Bulgaria | Manufacturing | 870 | $113M | Bulgaria | Serrala | Serrala FinanceSuite Treasury | Treasury Management | 2013 | n/a | In 2013 Aurubis Bulgaria implemented Serrala FinanceSuite Treasury as its core Treasury Management application to centralize cash and treasury operations at the Pirdop copper production plant. The Serrala FinanceSuite Treasury deployment targeted treasury and finance functions, explicitly supporting currency and interest rate databases, bank trades, company cash pooling for deposits and loans, and derivatives position management. The implementation configured modules for short and long term cash flow forecasting, a cash forecast database spanning multiple banks and currencies, intraday cash balance collection and a Daily Cash Position report, and internal financial reporting to the Head Office. The solution was also used to manage monthly quarterly and annual closing tasks including accruals and valuation execution, and to maintain corporate credit card issuance and reconciliations. Integrations were established with the site SAP ERP as part of broader financial workflows, and the deployment leveraged Serrala Hanse Orga Payment Management capabilities for payment processing and bank accounting automatic posting of bank account statements. Operational coverage included interactions with multiple banks and currencies and centralized reporting from the Bulgarian plant to group finance. Governance and process changes included SAP key user participation in treasury related SAP projects, designation of a contact person for banks and external parties for cash management and payment transactions, adherence to group rules and European financial regulation monitoring with specific attention to EMIR, and incorporation of trade finance document processing workflows for letters of credit guarantees and documentary collections. | |
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Healthcare | 50000 | $19.8B | United States | Serrala | Serrala AutoBank | Treasury Management | 2019 | n/a |
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Manufacturing | 500 | $100M | France | Serrala | Serrala AutoBank | Treasury Management | 2012 | n/a |
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Distribution | 2700 | $1.3B | Switzerland | Serrala | Serrala AutoBank | Treasury Management | 2011 | n/a |
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Distribution | 4250 | $1.6B | France | Serrala | Serrala AutoBank | Treasury Management | 2017 | n/a |
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Oil, Gas and Chemicals | 16060 | $19.8B | United States | Serrala | Serrala AutoBank | Treasury Management | 2015 | n/a |
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Manufacturing | 34000 | $17.5B | United States | Serrala | Serrala AutoBank | Treasury Management | 2013 | n/a |
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Manufacturing | 21108 | $8.4B | France | Serrala | Serrala AutoBank | Treasury Management | 2013 | n/a |
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Professional Services | 3430 | $1.1B | United States | Serrala | Serrala AutoBank | Treasury Management | 2016 | n/a |
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