Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- TRM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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FrieslandCampina | Consumer Packaged Goods | 19576 | $14.0B | Netherlands | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a | ||
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Audax | Distribution | 1500 | $310M | Netherlands | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a | In 2014 Audax implemented Serrala AutoBank as a core Treasury Management application to centralize bank statement processing and cash application within its finance organization. Serrala AutoBank was positioned to support finance and treasury business functions responsible for incoming payments, reconciliation and bank communication. The deployment focused on Finance Suite AutoBank modules, specifically Automatic Cash Application, Bank Statements processing, SEPA implementation for AutoBank, and master data management. Configuration emphasized rules based matching, statement parsing, SEPA message handling and centralized reference data to enable automated posting and systematic exception routing. Operational scope covered Audax corporate finance, treasury and accounts receivable teams in the Netherlands, creating a centralized cash application and bank statement processing hub for distribution operations. The architecture centered on a processing layer for bank statement ingestion, automated reconciliation and exception management, combined with master data governance to standardize bank and customer references. Governance and rollout workstreams established master data management controls and revised cash application workflows, using a phased approach to align statement formats and SEPA processing rules across business units. Operational ownership was anchored in finance and treasury, with process changes focused on automated matching, exception resolution and reference data stewardship. | |
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Construction and Real Estate | 1600 | $200M | Netherlands | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a |
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Oil, Gas and Chemicals | 6090 | $9.2B | Austria | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a |
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Professional Services | 1775 | $613M | Denmark | Serrala | Serrala AutoBank | Treasury Management | 2015 | n/a |
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Manufacturing | 5700 | $1.4B | Netherlands | Serrala | Serrala AutoBank | Treasury Management | 2015 | n/a |
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Manufacturing | 1200 | $1.5B | Poland | Serrala | Serrala AutoBank | Treasury Management | 2012 | n/a |
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Media | 6400 | $1.9B | United States | Serrala | Serrala AutoBank | Treasury Management | 2009 | n/a |
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Utilities | 4280 | $1.5B | Netherlands | Serrala | Serrala AutoBank | Treasury Management | 2013 | n/a |
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Oil, Gas and Chemicals | 3000 | $2.8B | Mexico | Serrala | Serrala AutoBank | Treasury Management | 2017 | n/a |
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