Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- TRM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Kaufland | Retail | 56000 | $25.0B | Germany | Serrala | Serrala AutoBank | Treasury Management | 2012 | n/a | ||
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PEAC Finance | Banking and Financial Services | 400 | $100M | Germany | Serrala | Serrala Moneta | Treasury Management | 2006 | n/a | In 2006 PEAC Finance deployed Serrala Moneta as its Treasury Management platform to centralize liquidity planning, refinancing and cash management across its corporate treasury. Serrala Moneta serves as the primary Serrala Moneta Treasury Management application for PEAC Finance, consolidating cash and liquidity operations and providing a single system of record for treasury functions. The implementation focused on core modules including liquidity planning, refinancing instruments and day to day cash management capabilities. Configuration work emphasized cash positioning, forecast aggregation and operational treasury workflows consistent with Treasury Management functional terminology, with Serrala Moneta configured to support automated liquidity planning and refinancing processes. Integrations were explicitly implemented with SAP loan management CML, using ABAP in-house developments to exchange loan and financing data between SAP and Serrala Moneta. The deployment covered multi country operations in Germany, France, Czech Republic, Slovakia, Austria, Poland, Hungary, Russia, Romania, Spain, Italy and the UK, supporting treasury, finance and accounting teams across those jurisdictions. Governance centered on standardized treasury workflows and centralized cash governance across the covered countries, with process ownership aligned to corporate treasury and finance. The deployment narrative reflects an enterprise grade Treasury Management implementation of Serrala Moneta at PEAC Finance with explicit SAP loan management CML integration and custom ABAP connectors to sustain operational connectivity. | |
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Healthcare | 73000 | $8.0B | Germany | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a |
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Retail | 26000 | $7.0B | Germany | Serrala | Serrala AutoBank | Treasury Management | 2015 | n/a |
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Retail | 600 | $200M | Germany | Serrala | Serrala AutoBank | Treasury Management | 2014 | n/a |
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Manufacturing | 13000 | $6.0B | France | Serrala | Serrala AutoBank | Treasury Management | 2013 | n/a |
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Manufacturing | 3000 | $500M | Poland | Serrala | Serrala AutoBank | Treasury Management | 2016 | n/a |
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Leisure and Hospitality | 133156 | $6.8B | France | Serrala | Serrala AutoBank | Treasury Management | 2017 | n/a |
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Manufacturing | 180 | $22M | Spain | Serrala | Serrala AutoBank | Treasury Management | 2016 | n/a |
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Retail | 90000 | $47.8B | France | Serrala | Serrala AutoBank | Treasury Management | 2015 | n/a |
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