Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bluewave Energy Services | Utilities | 1000 | $300M | Canada | SMG (Service Management Group) | smg360 | Customer Experience | 2020 | n/a | In 2020, Bluewave Energy Services deployed smg360 as its Customer Experience application on its public website. The implementation positioned smg360 to capture web-based customer feedback and service sentiment directly from digital touchpoints, establishing Bluewave Energy Services smg360 Customer Experience data flows into operational teams. The deployment included configuration of survey orchestration and feedback collection workflows, with smg360 dashboards and reporting configured for role-based access. Configuration work focused on web-triggered feedback, survey templates aligned to service and billing interactions, and real-time analytics views to support frontline response and trending analysis. Integration architecture centered on embedding smg360 components within Bluewave Energy Services' website, enabling direct capture of customer responses and routing of qualitative feedback into customer service and operations workflows. Operational scope covered customer service, field operations, and billing teams, with feedback visibility provided to regional support leads and site supervisors to inform service recovery and issue triage. Governance and rollout followed a phased approach, using role-based permissions, content governance for survey messaging, and defined escalation pathways for incident feedback. Training and change management emphasized agent workflows for handling inbound feedback and using smg360 dashboards for daily operational reviews, ensuring the application was operationalized across business functions responsible for customer experience. | |
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Bluewave Energy Services | Utilities | 1000 | $300M | Canada | Cisco Systems | Cisco Secure Email (formerly Email Security Appliance) | Secure Email Gateways (SEGs) | 2020 | n/a | ||
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Utilities | 1000 | $300M | Canada | Proofpoint | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | 2021 | n/a |
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Utilities | 1000 | $300M | Canada | Cloudflare | Cloudflare CDN | Content Delivery Network | 2021 | n/a |
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Utilities | 700 | $80M | Canada | Google Cloud Platform (GCP) | Application Hosting and Computing Services | 2021 | n/a |
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Utilities | 700 | $80M | Canada | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2019 | n/a |
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Utilities | 700 | $80M | Canada | New Relic | New Relic APM | Application Performance Management | 2021 | n/a |
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Utilities | 700 | $80M | Canada | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2021 | n/a |
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Utilities | 700 | $80M | Canada | Microsoft | Microsoft 365 | Collaboration | 2021 | n/a |
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Utilities | 700 | $80M | Canada | Fastly | Fastly | Content Delivery Network | 2021 | n/a |
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