Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- ERP Financial Management
- ERP Services and Operations
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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9Rooftops | Professional Services | 250 | $30M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2020 | n/a | In 2020, 9Rooftops implemented FreeWheel Strata to support its Agency Management needs across media operations. The deployment positioned FreeWheel Strata as the central platform for campaign scheduling, inventory management, and order lifecycle orchestration within the agency. FreeWheel Strata was configured to leverage core campaign management, inventory allocation, and billing modules consistent with the Agency Management category. Configuration work focused on rate card management, linear and programmatic scheduling workflows, order-to-invoice orchestration, and standardized reporting templates to align with 9Rooftops' account and finance processes. The implementation integrated FreeWheel Strata with the agency's back-office finance systems and ad trafficking workflows using file-based and API-driven data exchange patterns to support order import, revenue feeds, and invoice generation. Operational coverage included account management, media planning and buying, traffic, and finance teams, centralizing campaign lifecycle data and transactional records in FreeWheel Strata. Governance established centralized configuration control, role-based access for planners, traffickers, and billing staff, and standardized naming and workflow conventions. Rollout was executed in phases with targeted training for operational users, and the configuration emphasized automation of order handoffs and reconciled billing flows to make FreeWheel Strata the authoritative record for campaign commitments and invoicing. | |
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9Round | Leisure and Hospitality | 1300 | $200M | United States | Avalara | Avalara AvaTax | Tax Management | 2017 | n/a | In 2017, 9Round integrated Avalara AvaTax into its Tax Management environment to centralize transaction tax calculation alongside its NetSuite OneWorld implementations. Avalara AvaTax was adopted to provide automated sales and use tax determination across order and billing workflows, positioning Tax Management as a core finance function at the company. The implementation tied Avalara AvaTax directly into NetSuite OneWorld transactional flows, leveraging standard tax code mapping and transaction-level tax calculation capabilities typical of Tax Management applications. Configuration work included mapping NetSuite item and nexus attributes to Avalara tax codes, embedding tax calculation into billing and checkout processes, and instrumenting tax calculation calls at invoice and order events. Integrations were explicit and multi-system, with Avalara AvaTax connected into the company ecosystem that included Celigo Integrator, Shopify storefronts, SuiteCommerce, CyberSource payment processing, and PaceJet shipping orchestration. These integrations routed orders and payments through NetSuite OneWorld where Avalara AvaTax performed tax determination, enabling consistent tax treatment across ecommerce, payment, and fulfillment touchpoints. Operational ownership and governance were managed by NetSuite administration and business analysis resources, who maintained role based permissions, configured SuiteFlow and custom records where needed, and trained finance and power users on dashboards and saved searches for tax auditability. The NetSuite administrator responsibilities included ongoing functional configuration and maintenance to reflect changing operational tax rules and business needs. The relationship of 9Round to Avalara AvaTax reflects a structured Tax Management implementation supporting finance, billing, order management, and ecommerce operations, with technical integration points explicitly implemented to ensure automated tax calculations across sales channels. | |
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Leisure and Hospitality | 1300 | $200M | United States | Oracle | Oracle NetSuite ERP | ERP Financial | 2017 | n/a |
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Leisure and Hospitality | 1300 | $200M | United States | Expensify | Expensify Expense Management | Expense Management | 2020 | n/a |
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Professional Services | 3 | $1M | United States | Triptease | Triptease | Reservation and Booking Management | 2021 | n/a |
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Professional Services | 3 | $1M | United States | ResNexus | ResNexus Booking | Reservation and Booking Management | 2021 | n/a |
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Professional Services | 20 | $3M | United States | Zoho Corp. | Zoho Books | ERP Financial | 2021 | n/a |
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Professional Services | 20 | $3M | United States | Stripe | Stripe Payments | Payment Processing | 2021 | n/a |
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Manufacturing | 75 | $10M | Switzerland | Odoo | Odoo Open Source ERP | ERP Financial | 2023 | n/a |
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Retail | 10 | $1M | United States | PayPal | PayPal Braintree | Payment Processing | 2022 | n/a |
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