Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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1286 Digital Marketing & VA Staffing Services | Professional Services | 10 | $2M | Philippines | HighLevel | HighLevel | Marketing Automation | 2023 | n/a | In 2023, 1286 Digital Marketing & VA Staffing Services implemented HighLevel as its Marketing Automation platform. HighLevel is embedded on the company website to capture inbound leads and to centralize client engagement workflows for the Philippines based firm, aligning marketing and small sales operations on a single application stack. The deployment uses HighLevel capabilities typical for Marketing Automation, including landing pages and form capture, campaign orchestration for email and SMS outreach, contact and pipeline management, and appointment scheduling and booking workflows. Configuration emphasizes centralized administration for lead qualification and routing, template-driven campaign sequences, and web-to-system data flows that keep marketing, client onboarding, and sales activities coordinated across the business functions it supports. | |
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1286 Digital Marketing & VA Staffing Services | Professional Services | 10 | $2M | Philippines | Lead Fusion | Lead Fusion | Marketing Automation | 2023 | n/a | In 2023, 1286 Digital Marketing & VA Staffing Services implemented Lead Fusion as their Marketing Automation platform. The deployment is implemented on the company website in the Philippines to capture inbound leads for its digital marketing and virtual assistant staffing services. Lead Fusion is configured to run core Marketing Automation capabilities including web form based lead capture, tracking via an embedded script, a centralized contact repository, email automation and drip workflows, segmentation and simple lead scoring. Configuration emphasizes capture fields and campaign tagging aligned to service lines, with templates for nurture sequences and automated follow up relevant to prospect intent. The technical architecture is a website-embedded implementation, using Lead Fusion hosted form endpoints and client side tracking to populate the contact database and trigger automation rules. Operational coverage is focused on marketing and sales intake processes, providing the single source of web-converted leads for the small, 10 person organization. Governance is described as lightweight and centralized, with marketing owning form configuration, campaign tagging and contact lifecycle stages to ensure consistent handoff to sales and staffing operations. Processes emphasize standardized form fields, consent capture and campaign attribution to support ongoing campaign optimization while keeping implementation scope proportionate to the firm size. | |
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Professional Services | 10 | $2M | Philippines | Google Tag Manager | Tag Management | 2023 | n/a |
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Professional Services | 10 | $2M | Philippines | Google Workspace (Formerly Google G-Suite) | Collaboration | 2023 | n/a |
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Professional Services | 10 | $2M | Philippines | Google Cloud Platform (GCP) | Application Hosting and Computing Services | 2023 | n/a |
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Professional Services | 10 | $2M | Vietnam | Google Tag Manager | Tag Management | 2020 | n/a |
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Professional Services | 10 | $2M | Vietnam | Google Workspace (Formerly Google G-Suite) | Collaboration | 2020 | n/a |
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Professional Services | 10 | $1M | United States | IONOS | IONOS Cloud | Application Hosting and Computing Services | 2016 | n/a |
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Professional Services | 120 | $14M | Netherlands | Google Workspace (Formerly Google G-Suite) | Collaboration | 2013 | n/a |
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Professional Services | 120 | $14M | Netherlands | Olark | Olark Live Chat | Chatbots and Conversational AI | 2015 | n/a |
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